{"id":246664,"date":"2022-12-06T13:21:04","date_gmt":"2022-12-06T19:21:04","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=246664"},"modified":"2022-12-06T14:48:15","modified_gmt":"2022-12-06T20:48:15","slug":"sands-china-renews-trademark-agreement-with-las-vegas-sands","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/","title":{"rendered":"Sands China Paying Up to $377M to Las Vegas Sands for Macau Trademarks"},"content":{"rendered":"

Sands China is paying parent company Las Vegas Sands as much as $377 million to continue using Sands-related trademarks in Macau as part of a new three-year agreement starting Jan. 1, 2023.<\/p>\n

\"Sands
A rendering of the Londoner Macau. Sands China is paying Las Vegas Sands for trademark use. (Image: CNN<\/em>)<\/figcaption><\/figure>\n

The current agreement between the parties expires on December 31. Las Vegas Sands is the majority shareholder in the China unit, which is the largest Macau concessionaire. It operates five integrated resorts in the special administrative region (SAR).<\/p>\n

A license to use certain trademarks and service marks (a) in mainland China, Macau, Hong Kong and Taiwan for the design, development, construction, ownership, management and\/or operation of casinos or gaming areas (including those casinos or gaming areas which form part of a hotel or an integrated resort) and other like facilities in which customers are able to gamble by playing games of fortune or chance or other similar games [in these regions] \u2026 and (b) in the rest of the world, for the marketing, advertising and promotion of our business,\u201d<\/strong> according to the new arrangement.<\/p><\/blockquote>\n

The maximum Sands China will pay over the three years is $377 million, based on various limits, with the total amount not to exceed 1.5% of gaming and non-gaming sales.<\/p>\n

Important Agreement for Sands China Branding<\/h2>\n

Sands China acknowledged the importance of the renewed accord with its parent company, noting it \u201cis important to the success of the business of the Group, since these licensed trademarks and service marks form an integral part of the Group\u2019s corporate identity.\u201d<\/p>\n

\n

Such arrangements are common among large US-based gaming operators with international subsidiaries. For example, MGM China announced in June<\/a> that it struck a deal with MGM Resorts International (NYSE: MGM) to continue using one of the gaming industry\u2019s most recognizable brands. The US-based company owns about 56% of the Macau entity.<\/p>\n<\/div>\n

Under the terms of the agreement, MGM China has the rights to use the MGM and MGM Grand brands, as well as the famous MGM lion and \u201cother MGM-related service marks, trademarks, registrations and domain names.\u201d<\/p>\n

As for Sands China and LVS, the former paid the latter $109.5 million for use of its trademarks in 2019. But that figure declined to $80.1 million combined for 2020, 2021, and through the first nine months of this year. Those declines are likely the result of Macau\u2019s ongoing slump<\/a> at the hands of the coronavirus pandemic and China\u2019s zero-COVID policy.<\/p>\n

LVS Helping Sands China in Other Ways<\/h2>\n

Las Vegas Sands is supporting its Macau arm in other ways. For example, the US-based parent said last week it\u2019s providing nearly $600 million in capital to Venetian Macau Ltd. to bring that entity into compliance with the SAR\u2019s new gaming laws requiring operators to hold a specific amount of cash in reserve.<\/p>\n

That after the US parent loaned its Macau unit $1 billion<\/a> in July to bolster its liquidity.<\/p>\n

The SAR is Sands\u2019 largest market and it runs five casino resorts there. Its other property is Marina Bay Sands in Singapore.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sands China is paying parent company Las Vegas Sands as much as $377 million to continue using Sands-related trademarks in Macau as part of a new three-year agreement starting Jan. 1, 2023. The current agreement between the parties expires on December 31. Las Vegas Sands is the majority shareholder in the China unit, which is […]<\/p>\n","protected":false},"author":46,"featured_media":246665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69069,33810],"tags":[81913,81898],"acf":[],"yoast_head":"\nSands China Renews Trademark Agreement With Las Vegas Sands<\/title>\n<meta name=\"description\" content=\"Sands China reaches new three-year trademark pact with Las Vegas Sands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sands China Renews Trademark Agreement With Las Vegas Sands\" \/>\n<meta property=\"og:description\" content=\"Sands China reaches new three-year trademark pact with Las Vegas Sands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T19:21:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-06T20:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/LM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/\",\"url\":\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/\",\"name\":\"Sands China Renews Trademark Agreement With Las Vegas Sands\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/LM.jpg\",\"datePublished\":\"2022-12-06T19:21:04+00:00\",\"dateModified\":\"2022-12-06T20:48:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Sands China reaches new three-year trademark pact with Las Vegas Sands.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/sands-china-renews-trademark-agreement-with-las-vegas-sands\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/LM.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/LM.jpg\",\"width\":1200,\"height\":675,\"caption\":\"A rendering of the Londoner Macau. 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