{"id":248049,"date":"2022-12-14T16:08:43","date_gmt":"2022-12-14T22:08:43","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=248049"},"modified":"2023-01-03T05:44:00","modified_gmt":"2023-01-03T11:44:00","slug":"the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/","title":{"rendered":"Horseshoe Casino Brand Returns to Las Vegas"},"content":{"rendered":"

The widely anticipated transition of Bally\u2019s on the Las Vegas Strip will be complete on Thursday. That’s when the venue officially takes the Horseshoe name, marking the return of that iconic brand to the US casino mecca.<\/p>\n

\"Horseshoe\"
Bally’s on the Las Vegas Strip. The venue officially takes the Horseshoe name on Thursday. (Image: KSNV<\/em>)<\/figcaption><\/figure>\n

Early this year, Caesars Entertainment — the operator of the venue — said it would apply the legendary Horseshoe name to the casino resort. In 2020, Caesars sold the Bally\u2019s brand<\/a> to the company previously known as Twin River Worldwide Holdings (TRWH) for a reported $20 million. Prior to that, TRWH purchased Bally\u2019s Atlantic City. Under the terms of the brand purchase agreement, the buyer provides a perpetual license to Caesars to use the Bally\u2019s name in Las Vegas.<\/p>\n

The 44-acre property is located at the center of the world-famous Las Vegas Strip, across from Caesars Palace and The Cromwell, next to Paris Las Vegas at the Flamingo Road intersection. Bally\u2019s Las Vegas is steps away from various Las Vegas landmarks and attractions and is a stop on the Las Vegas Monorail,\u201d<\/strong> according to Caesars.<\/p><\/blockquote>\n

Bally\u2019s corporation is the operator of the Tropicana on the Strip, but it\u2019s not yet clear if or when the company will rename that venue. Since purchasing the brand from Caesars, Bally\u2019s has renamed a significant portion of its regional casinos<\/a>.<\/p>\n

Bally\u2019s History<\/h2>\n

This isn\u2019t the first time Bally\u2019s on the Strip has experienced a name change. When it opened in 1973, it was the MGM Grand Hotel and Casino. The company known as Bally Manufacturing acquired it in 1986, renaming it Bally\u2019s.<\/p>\n

\n

The Bally\u2019s name stuck over more than three decades and multiple acquisitions, including Hilton buying the venue in 1996, and Harrah\u2019s Entertainment acquiring it nine years later through its purchase of Caesars. While the Bally\u2019s brand was well-known<\/a> in the gaming industry, for years there were just two casino hotels with that name — the one on the Strip and one on the Atlantic City Boardwalk.<\/p>\n<\/div>\n

In Las Vegas, the soon-to-be Horseshoe has nearly 70,000 square feet of casino space, including more than 1,500 gaming machines.<\/p>\n

\u201cIn May 2018, Bally\u2019s Las Vegas completed a $125 million redesign of 2,052 guest rooms and suites in the Resort Tower. Nearly every guest room at Bally\u2019s Las Vegas has been renovated within the last four years,\u201d added Caesars.<\/p>\n

Caesars Increasingly Embracing Horseshoe Brand<\/h2>\n

Harrah\u2019s Entertainment acquired the Horseshoe gaming brand in 2004 as part of a $5.2 billion<\/a> acquisition of Caesars and Binion\u2019s Horseshoe in downtown Las Vegas. That venue opened seven decades ago, confirming the Horseshoe brand is among the most venerable in the Sin City casino gaming scene.<\/p>\n

Today, \u201cnew Caesars\u201d is boosting its use of the Horseshoe brand. In addition to the Thursday debut of the brand on the Strip, the name was applied to a Caesars venue in Lake Charles, La., which reopened earlier this week.<\/strong><\/p>\n

The operator also uses the brand in Baltimore, in Colorado<\/a>, at two gaming venues in Indiana, in Council Bluffs, Iowa, Tunica, Miss., and St. Louis.<\/p>\n","protected":false},"excerpt":{"rendered":"

The widely anticipated transition of Bally\u2019s on the Las Vegas Strip will be complete on Thursday. That’s when the venue officially takes the Horseshoe name, marking the return of that iconic brand to the US casino mecca. Early this year, Caesars Entertainment — the operator of the venue — said it would apply the legendary […]<\/p>\n","protected":false},"author":46,"featured_media":248050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,81886],"tags":[81897,23],"acf":[],"yoast_head":"\nThe Horseshoe Casino Brand Returns To Las Vegas On Thursday<\/title>\n<meta name=\"description\" content=\"The Bally's name departs the Strip as venue will officially be the Horseshoe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Horseshoe Casino Brand Returns To Las Vegas On Thursday\" \/>\n<meta property=\"og:description\" content=\"The Bally's name departs the Strip as venue will officially be the Horseshoe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T22:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T11:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/bally.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/\",\"url\":\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/\",\"name\":\"The Horseshoe Casino Brand Returns To Las Vegas On Thursday\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/bally.jpg\",\"datePublished\":\"2022-12-14T22:08:43+00:00\",\"dateModified\":\"2023-01-03T11:44:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"The Bally's name departs the Strip as venue will officially be the Horseshoe.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/the-horseshoe-casino-brand-returns-to-las-vegas-on-thursday\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/bally.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/bally.jpg\",\"width\":1920,\"height\":1334,\"caption\":\"Bally's on the Las Vegas Strip. 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