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The ASA agreed, adding that Crouch’s primary soccer clubs, Stoke City and Burnley, weren’t significant enough on the international soccer stage to be a threat. It also determined that the complaint was without merit because the 41-year-old Crouch has a low profile on social media.<\/p>\n<\/div>\n
Since he doesn’t actively use platforms like “TikTok, Facebook, or Twitch,” he wouldn’t be seen by younger people, according to the ASA.<\/p>\n
Sky Bet Mics Up Micah<\/h2>\n
Just a day after the ASA implemented the change, Sky Bet hired retired\u00a0soccer star Micah Richards. His image appeared in a tweet discussing free bets, resulting in two complaints making their way to the ASA.<\/p>\n
Richards spent 10 years with Man City (one on loan to Italy’s Fiorentina) and five with Aston Villa. He retired in 2019 and moved to the analyst’s booth, becoming an announcer for Sky Sports<\/em> and BBC Sport<\/em>.<\/p>\n\n
The 34-year-old is also a Man City ambassador and has appeared in numerous soccer TV programs. Because these were broadcast mostly in the late evening, the ASA said they wouldn’t have attracted a lot of younger viewers.<\/p>\n<\/div>\n
He’s active on social media, but the content mostly targets adult Netizens. The watchdog concluded that this meant that children wouldn’t regularly access his feeds or channels.<\/p>\n
Sky Bet responded similarly to Paddy Power, arguing that Richards doesn’t have the same celebrity status as some newer athletes. Therefore, he couldn’t be someone whose image would influence younger people to want to wager on sports.<\/p>\n
The ASA ultimately tossed out the complaints against both operators.<\/p>\n","protected":false},"excerpt":{"rendered":"
The UK’s advertising watchdog, the Advertising Standards Authority (ASA), has rejected complaints that Paddy Power and Sky Bet broke guidelines in their recent marketing campaigns. The ADA updated its guidelines last October to ensure gambling ads didn’t appeal to young people. Under these new gambling regulations, ads cannot feature athletes and other high-profile figures. However, […]<\/p>\n","protected":false},"author":64,"featured_media":258827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[84937,81919,82142],"acf":[],"yoast_head":"\n
UK Advertising Watchdog Rejects Complaints Over Paddy Power, Sky Bet Ads Celeb Ads - Casino.org<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n