{"id":261761,"date":"2023-02-28T07:13:29","date_gmt":"2023-02-28T13:13:29","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=261761"},"modified":"2023-02-28T10:40:44","modified_gmt":"2023-02-28T16:40:44","slug":"crown-resorts-looks-to-extend-gambling-sponsorships-in-sports","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/","title":{"rendered":"Crown Resorts Looks to Extend Gambling Sponsorships in Sports"},"content":{"rendered":"

Australian casino operator Crown Resorts<\/a> already has a tight relationship with the Australian Football League (AFL), but hopes to make it tighter. In spite of the growing campaign to widen the gap between gambling and sports, Crown is on a mission to establish new sponsorships with the league and its clubs.<\/p>\n

\"The
The Crown Resorts logo outside one of its casinos in Australia. The company hopes to convince the AFL and some of its clubs to let it be a sponsor. (Image: Crown Resorts)<\/figcaption><\/figure>\n

Australia\u2019s ABC News<\/em> reports that Crown is targeting the AFL and clubs in Victoria in an effort to help it recover from all the negative press it has received over the past couple of years. The fallout from accusations of money laundering and gambling by criminals has been well-documented, and the casino operator is on the hook for hundreds of millions of dollars in fines.<\/p>\n

All of the AFL clubs in Victoria<\/a> have signed up to participate in the state\u2019s “Love the Game, Not the Odds” campaign. This initiative seeks to increase the focus on responsible gambling and reduce partnerships between gambling operators and sports teams. A club\u2019s decision to break away could come down to money.<\/p>\n

Crown vs. Australia<\/h2>\n

ABC News <\/em>points out that sports clubs participating in the campaign may receive additional funding from the government if they don\u2019t accept gambling-related sponsorships. However, three clubs \u2013 North Melbourne, Carlton, and St. Kilda \u2013 could decide to make deals with Crown.<\/p>\n

Two other clubs, the Western Bulldogs and Geelong, reportedly had contact with Crown, but decided not to accept the company as a sponsor. Another, Essendon, apparently wasn\u2019t on Crown\u2019s radar. Four others, Collingwood, Hawthorn, Melbourne, and Richmond, couldn\u2019t be bothered to respond to the media outlet\u2019s request for input.<\/p>\n

At least 735 professional and amateur sports organizations in Victoria participate in the “Love the Game, Not the Odds” campaign. If Crown offers them more money than what the government provides through its funding, some might decide to change sides.<\/p>\n

\n

At the league level, the AFL doesn\u2019t expect to extend its existing relationship. Crown hosts the league\u2019s Brownlow Award<\/a> ceremony each year, but the AFL doesn\u2019t see the need to expand into new sponsorship territory. It confirmed in a statement that discussions had been on the table, but that interest in a new deal didn\u2019t gain traction.<\/p>\n<\/div>\n

The league already has one major gambling-related sponsor through a partnership with Sportsbet. This has caused it some grief in the past, especially after it advertised the “Love the Game” campaign on its website. After being told that it was sending a mixed message by promoting gambling and responsible gambling at the same time, the AFL removed the ad.<\/p>\n

AFL Clubs Make Money from Gambling<\/h2>\n

Some AFL clubs, including a couple discussing a deal with Crown, already make a lot of money off gambling. Carlton, Essendon, Richmond, and St. Kilda own gambling properties in Victoria.<\/p>\n

Between the four, they operate 670 slot machines. They reportedly earned AU$20 million (US$13.44 million) last year, according to the Victorian Gambling and Casino Control Commission.<\/strong><\/p>\n

Because of the increased focus on responsible gambling and a desire by some to rid the country of noncasino gaming, the clubs are now taking heat. There is a greater push to convince them to shut down their gaming operations. But the amount of money they earn might prove too strong of an argument to get them to cave in.<\/p>\n","protected":false},"excerpt":{"rendered":"

Australian casino operator Crown Resorts already has a tight relationship with the Australian Football League (AFL), but hopes to make it tighter. In spite of the growing campaign to widen the gap between gambling and sports, Crown is on a mission to establish new sponsorships with the league and its clubs. Australia\u2019s ABC News reports […]<\/p>\n","protected":false},"author":64,"featured_media":261760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,33810],"tags":[81985,13363,80968],"acf":[],"yoast_head":"\nCrown Resorts Looks to Extend Gambling Sponsorships in Sports - Casino.org<\/title>\n<meta name=\"description\" content=\"Crown Resorts looks to extend gambling sponsorships in Australian sports and hopes to find support from the AFL and its clubs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crown Resorts Looks to Extend Gambling Sponsorships in Sports - Casino.org\" \/>\n<meta property=\"og:description\" content=\"Crown Resorts looks to extend gambling sponsorships in Australian sports and hopes to find support from the AFL and its clubs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T13:13:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T16:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1092\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Gibbs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Gibbs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/\",\"url\":\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/\",\"name\":\"Crown Resorts Looks to Extend Gambling Sponsorships in Sports - Casino.org\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg\",\"datePublished\":\"2023-02-28T13:13:29+00:00\",\"dateModified\":\"2023-02-28T16:40:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca\"},\"description\":\"Crown Resorts looks to extend gambling sponsorships in Australian sports and hopes to find support from the AFL and its clubs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg\",\"width\":1092,\"height\":727,\"caption\":\"The Crown Resorts logo outside one of its casinos in Australia. The company hopes to convince the AFL and some of its clubs to let it be a sponsor. (Image: Reuters)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commercial Gaming\",\"item\":\"https:\/\/www.casino.org\/news\/commercial-gaming\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Crown Resorts Looks to Extend Gambling Sponsorships in Sports\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca\",\"name\":\"Erik Gibbs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png\",\"caption\":\"Erik Gibbs\"},\"description\":\"Erik Gibbs covers global gaming news for Casino.org. His scope includes Europe, Latin America, the Caribbean and Asia. Erik has covered gaming markets in Europe and Asia for the past six years. Erik joined Casino.org in November 2021. Erik has written for numerous gambling- and a handful of industry publications has quoted casino-related media outlets over the years and. He is always excited to bring a new perspective on what's happening in the gaming space. Erik enjoys following the global gaming industry, paying particular attention to innovation and regulation. Originally from the US, Erik has spent extensive time living in various countries across the globe. He enjoys anything that has to do with the outdoors and exploration, although he readily admits that he would have no trouble spending all day fishing on a boat. He currently resides in Spain. Contact Erik at erik.gibbs@casino.org.\",\"url\":\"https:\/\/www.casino.org\/news\/author\/erik-gibbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crown Resorts Looks to Extend Gambling Sponsorships in Sports - Casino.org","description":"Crown Resorts looks to extend gambling sponsorships in Australian sports and hopes to find support from the AFL and its clubs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/","og_locale":"en_US","og_type":"article","og_title":"Crown Resorts Looks to Extend Gambling Sponsorships in Sports - Casino.org","og_description":"Crown Resorts looks to extend gambling sponsorships in Australian sports and hopes to find support from the AFL and its clubs.","og_url":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2023-02-28T13:13:29+00:00","article_modified_time":"2023-02-28T16:40:44+00:00","og_image":[{"width":1092,"height":727,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg","type":"image\/jpeg"}],"author":"Erik Gibbs","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Erik Gibbs","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/","url":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/","name":"Crown Resorts Looks to Extend Gambling Sponsorships in Sports - Casino.org","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg","datePublished":"2023-02-28T13:13:29+00:00","dateModified":"2023-02-28T16:40:44+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca"},"description":"Crown Resorts looks to extend gambling sponsorships in Australian sports and hopes to find support from the AFL and its clubs.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/The-Crown-Resorts-logo-outside-one-of-its-casinos-in-Australia.jpg","width":1092,"height":727,"caption":"The Crown Resorts logo outside one of its casinos in Australia. The company hopes to convince the AFL and some of its clubs to let it be a sponsor. (Image: Reuters)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/crown-resorts-looks-to-extend-gambling-sponsorships-in-sports\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Commercial Gaming","item":"https:\/\/www.casino.org\/news\/commercial-gaming\/"},{"@type":"ListItem","position":3,"name":"Crown Resorts Looks to Extend Gambling Sponsorships in Sports"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca","name":"Erik Gibbs","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png","caption":"Erik Gibbs"},"description":"Erik Gibbs covers global gaming news for Casino.org. His scope includes Europe, Latin America, the Caribbean and Asia. Erik has covered gaming markets in Europe and Asia for the past six years. Erik joined Casino.org in November 2021. Erik has written for numerous gambling- and a handful of industry publications has quoted casino-related media outlets over the years and. He is always excited to bring a new perspective on what's happening in the gaming space. Erik enjoys following the global gaming industry, paying particular attention to innovation and regulation. Originally from the US, Erik has spent extensive time living in various countries across the globe. He enjoys anything that has to do with the outdoors and exploration, although he readily admits that he would have no trouble spending all day fishing on a boat. He currently resides in Spain. Contact Erik at erik.gibbs@casino.org.","url":"https:\/\/www.casino.org\/news\/author\/erik-gibbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/261761"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=261761"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/261761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/261760"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=261761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=261761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=261761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}