Brownlow Award<\/a> ceremony each year, but the AFL doesn\u2019t see the need to expand into new sponsorship territory. It confirmed in a statement that discussions had been on the table, but that interest in a new deal didn\u2019t gain traction.<\/p>\n<\/div>\nThe league already has one major gambling-related sponsor through a partnership with Sportsbet. This has caused it some grief in the past, especially after it advertised the “Love the Game” campaign on its website. After being told that it was sending a mixed message by promoting gambling and responsible gambling at the same time, the AFL removed the ad.<\/p>\n
AFL Clubs Make Money from Gambling<\/h2>\n Some AFL clubs, including a couple discussing a deal with Crown, already make a lot of money off gambling. Carlton, Essendon, Richmond, and St. Kilda own gambling properties in Victoria.<\/p>\n
Between the four, they operate 670 slot machines. They reportedly earned AU$20 million (US$13.44 million) last year, according to the Victorian Gambling and Casino Control Commission.<\/strong><\/p>\nBecause of the increased focus on responsible gambling and a desire by some to rid the country of noncasino gaming, the clubs are now taking heat. There is a greater push to convince them to shut down their gaming operations. But the amount of money they earn might prove too strong of an argument to get them to cave in.<\/p>\n","protected":false},"excerpt":{"rendered":"
Australian casino operator Crown Resorts already has a tight relationship with the Australian Football League (AFL), but hopes to make it tighter. In spite of the growing campaign to widen the gap between gambling and sports, Crown is on a mission to establish new sponsorships with the league and its clubs. Australia\u2019s ABC News reports […]<\/p>\n","protected":false},"author":64,"featured_media":261760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,33810],"tags":[81985,13363,80968],"acf":[],"yoast_head":"\n
Crown Resorts Looks to Extend Gambling Sponsorships in Sports - Casino.org<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n