{"id":276325,"date":"2023-06-06T14:28:31","date_gmt":"2023-06-06T19:28:31","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=276325"},"modified":"2023-06-06T14:41:11","modified_gmt":"2023-06-06T19:41:11","slug":"igt-lands-10-year-wheel-of-fortune-licensing-extension","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/","title":{"rendered":"IGT Extends ‘Wheel of Fortune’ Licensing for 10 Years"},"content":{"rendered":"

International Game Technology (NYSE: IGT) announced Monday that it inked a 10-year agreement with Sony Pictures Television<\/em> that secures licensing of the famed “Wheel of Fortune” brand across a variety of wagering platforms.<\/p>\n

\"Wheel
IGT’s famous “Wheel of Fortune” slot machines. The company signed a 10-year licensing extension for that brand. (Image: Las Vegas Weekly<\/em>)<\/figcaption><\/figure>\n

Financial terms of the deal weren\u2019t disclosed. The new contract kicks in on Jan. 1, 2025, and runs through Dec. 31, 2034. The new accord allows IGT to license “Wheel of Fortune” across the casino gaming, lottery, iGaming, and iLottery mediums and features nonexclusive rights that allow the gaming device manufacturer to license the brand on free-to-play social casinos.<\/p>\n

\n

IGT is the manufacturer behind the “Wheel of Fortune” slot machines found in scores of land-based casinos across the US. The various iterations of that game are among the most popular slot titles in the country and cement IGT\u2019s status as one of the top three<\/a> slot makers in North America.<\/p>\n<\/div>\n

“Wheel of Fortune” slot machines are beloved by bettors because some versions of the game include the potential for massive payouts. Over the past year, the game has delivered multiple six- and seven-figure awards to bettors in Las Vegas<\/a>, and at regional and tribal casinos.<\/p>\n

No Denying ‘Wheel of Fortune’ Success<\/h2>\n

Inspired by the Merv Griffin-created game show of the same, “Wheel of Fortune” slot machines are icons in the gaming device industry.<\/p>\n

IGT’s Wheel of Fortune slots is the most successful slot theme of all time. For more than 25 years, casino guests have enjoyed the famous ‘WHEEL\u2013 OF \u2013 FORTUNE’ chant on nearly 300 versions of the famed slot game, which quickly gained notoriety for its life-changing jackpots,\u201d according to an IGT statement. \u201cSince 1996, IGT’s Wheel of Fortune slots have paid out more than $3.5 billion in jackpots and awarded $1 million-plus jackpots to more than 1,100 lucky players.\u201d<\/p><\/blockquote>\n

The game show also serves as the inspiration for IGT\u2019s PowerBucks<\/em> games<\/a>, which are available at land-based and internet casinos in Canada.<\/p>\n

The “Wheel of Fortune” game show originally aired in January 1975 and remains on the air today, making it one of the longest-running contest shows in US history.<\/p>\n

Why Wheel is Important for IGT<\/h2>\n

Locking up the “Wheel of Fortune” licensing rights for another decade is important for IGT on multiple fronts, including the fact that casino operators are allocating more dollars to upgrading slot offerings because those machines offer better margins than table games.<\/p>\n

Additionally, many slots players are dedicated to particular manufacturers or games. “Wheel of Fortune” is among those with a passionate following, confirming it\u2019s smart for IGT to keep those licensing privileges locked down for the long term.<\/strong><\/p>\n

Another point in IGT\u2019s favor is that the “Wheel of Fortune” brand resonates with lottery players and bettors who enjoy internet casinos, which are two areas of growth for the company.<\/p>\n","protected":false},"excerpt":{"rendered":"

International Game Technology (NYSE: IGT) announced Monday that it inked a 10-year agreement with Sony Pictures Television that secures licensing of the famed “Wheel of Fortune” brand across a variety of wagering platforms. Financial terms of the deal weren\u2019t disclosed. The new contract kicks in on Jan. 1, 2025, and runs through Dec. 31, 2034. […]<\/p>\n","protected":false},"author":46,"featured_media":229150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,69293,16693],"tags":[81898,81890,82041],"acf":[],"yoast_head":"\nIGT Lands 10-Year Wheel of Fortune Licensing Extension<\/title>\n<meta name=\"description\" content=\"IGT wins 10-year rights to Wheel of Fortune brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IGT Lands 10-Year Wheel of Fortune Licensing Extension\" \/>\n<meta property=\"og:description\" content=\"IGT wins 10-year rights to Wheel of Fortune brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T19:28:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T19:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/\",\"url\":\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/\",\"name\":\"IGT Lands 10-Year Wheel of Fortune Licensing Extension\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg\",\"datePublished\":\"2023-06-06T19:28:31+00:00\",\"dateModified\":\"2023-06-06T19:41:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"IGT wins 10-year rights to Wheel of Fortune brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg\",\"width\":1000,\"height\":666,\"caption\":\"IGT's famous Wheel of Fortune slot machines. The company's leverage is declining in material fashion. (Image: Las Vegas Weekly)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gaming Business\",\"item\":\"https:\/\/www.casino.org\/news\/gaming-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"IGT Extends ‘Wheel of Fortune’ Licensing for 10 Years\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IGT Lands 10-Year Wheel of Fortune Licensing Extension","description":"IGT wins 10-year rights to Wheel of Fortune brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/","og_locale":"en_US","og_type":"article","og_title":"IGT Lands 10-Year Wheel of Fortune Licensing Extension","og_description":"IGT wins 10-year rights to Wheel of Fortune brand.","og_url":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2023-06-06T19:28:31+00:00","article_modified_time":"2023-06-06T19:41:11+00:00","og_image":[{"width":1000,"height":666,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/","url":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/","name":"IGT Lands 10-Year Wheel of Fortune Licensing Extension","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg","datePublished":"2023-06-06T19:28:31+00:00","dateModified":"2023-06-06T19:41:11+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"IGT wins 10-year rights to Wheel of Fortune brand.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/wof.jpg","width":1000,"height":666,"caption":"IGT's famous Wheel of Fortune slot machines. The company's leverage is declining in material fashion. (Image: Las Vegas Weekly)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/igt-lands-10-year-wheel-of-fortune-licensing-extension\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Gaming Business","item":"https:\/\/www.casino.org\/news\/gaming-business\/"},{"@type":"ListItem","position":3,"name":"IGT Extends ‘Wheel of Fortune’ Licensing for 10 Years"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.","sameAs":["https:\/\/muckrack.com\/todd-shriber","https:\/\/www.linkedin.com\/in\/toddshriber\/","https:\/\/x.com\/etfgodfather"],"url":"https:\/\/www.casino.org\/news\/author\/todd-shriber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/276325"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=276325"}],"version-history":[{"count":4,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/276325\/revisions"}],"predecessor-version":[{"id":276339,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/276325\/revisions\/276339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/229150"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=276325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=276325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=276325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}