\nWhen looking to integrate betting into the fan experience, it’s important to address the sentiments of non-bettors as well,”<\/strong> the Deloitte study read.<\/p>\n<\/blockquote>\nThe review found that two in three non-betting fans say they see too many sports betting advertisements (compared to 48% of bettors). And 59% of non-bettors to just 42% of bettors voiced concerns about the long-term impacts of the redundant sports gambling adverts.<\/p>\n
“This reflects the feeling that the more prevalent sports betting becomes in the United States, the chances for mistakes and abuse could grow,” Deloitte said.<\/p>\n
Challenges Remain<\/b><\/h2>\n The legal sports betting industry is flourishing in the US. Bettors have lawfully wagered more than $236.5 billion and lost more than $19 billion to the oddsmakers since the SCOTUS May 2018 ruling.<\/p>\n
Sports gambling has fueled interest in college and pro sports stateside. But Deloitte cautions the leagues that they must also take into account their legacy fans who aren’t regularly betting.<\/p>\n
“In the pursuit of new revenue and deeper personal connection, many teams, leagues, organizations, and media companies have started to explore integrating sports betting into the fan experience. There are increasing numbers of sportsbooks located in venues and there have been some early experiments by streamers to incorporate betting functionality into their services.<\/p>\n
\nTo capture and grow this market, sports betting operators have pushed hard over the last few years with aggressive advertising and incentives. Despite the opportunity, there are questions around how to blend sports betting into the overall fan experience, and how to cater to bettors without alienating other fans,”<\/strong> the Deloitte market study concluded.<\/p>\n<\/blockquote>\nDeloitte researchers asked more than 3,000 US sports fans aged 14 and older to reach their conclusions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Researchers at Deloitte recently conducted the firm’s “2023 Sports Fan Insights: The Beginning of the Immersive Sports Era” study.<\/p>\n","protected":false},"author":25,"featured_media":279949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18943,1074],"tags":[86955,86956,86957,82037,80968,84552],"acf":[],"yoast_head":"\n
Deloitte: Sports Struggling to Blend Betting Into Fan Experience<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n