{"id":281277,"date":"2023-07-16T12:37:29","date_gmt":"2023-07-16T17:37:29","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=281277"},"modified":"2023-07-17T10:57:50","modified_gmt":"2023-07-17T15:57:50","slug":"women-are-focusing-on-womens-sports-for-betting-purposes","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/","title":{"rendered":"Women Are Betting More\u2026On Women\u2019s Sports"},"content":{"rendered":"

Data confirm that in Europe, women are increasingly participating in sports wagering, and when they do so, they\u2019re betting on women\u2019s athletic competitions.<\/p>\n

\"The
Members of the U.S. Women’s National Team. Soccer is driving an increase in sports betting among women in Europe. (Image: Getty Images)<\/figcaption><\/figure>\n

That according to a recently published study by German Sports University Cologne. The \u201cBreaking Barriers: Assessing Women\u2019s Sports, Betting, and Integrity Challenges\u201d study was commissioned by European gaming giants Entain, Flutter Entertainment, and Stats Perform, along with the International Betting Integrity Association (IBIA), and All-In Diversity Project (AIDP). It is the first to examine the attributes of the women\u2019s sports wagering market, as well as \u201cpotential vulnerability of women’s sports to match-fixing.\u201d<\/p>\n

Entain owns half of BetMGM, while Flutter controls 95% of FanDuel<\/a> — the largest online sportsbook operator in the U.S.<\/p>\n

The study confirms that the dramatic increase in women\u2019s sport has been accompanied by a similar growth in betting on women\u2019s sport. Soccer is leading the way in terms of the number of people betting and placing bets on women\u2019s sport, with an annual market growth rate of approximately 20% since 2020,\u201d<\/strong> according to the survey. \u201cThis is followed by tennis, basketball, cricket, with growth rates of over 10% during the period 2017-2022.\u201d<\/strong><\/p><\/blockquote>\n

That paints a different picture than what\u2019s seen in the U.S., where sportsbook operators are struggling<\/a> to attract female bettors, according to some studies.<\/p>\n

Women Betting Could See Near-Term Jump<\/h2>\n

Perhaps it was just a coincidence, but the study was revealed about a week before the start of the 2023 FIFA Women\u2019s World Cup<\/a>.<\/p>\n

\n

That event, which is being cohosted by Australia and New Zealand, kicks off Thursday with four matches. The U.S. Women\u2019s National Team (USWNT) are favorites to win at +225 (bet $100 to win $225).<\/p>\n<\/div>\n

\u201cWe are about to witness the best-attended and most-watched women\u2019s World Cup in history, and where soccer leads, other women\u2019s sports are rapidly following,\u201d said IBIA CEO Khalid Ali in a statement. \u201cThe dramatic growth of women\u2019s sports is a hugely positive development \u2013 for fans, the sports, and athletes themselves, and also for the betting market.\u201d<\/p>\n

It remains to be seen if domestic sportsbooks will see an uptick in handle due to the Women\u2019s World Cup, and if female bettors will drive that potential increase. The event is being heavily promoted by mainstream sports media, and the USWNT are popular with American fans, bettors and otherwise.<\/strong><\/p>\n

In US, Basketball May Have to Do Heavy Lifting<\/h2>\n

As noted above, the study examined women\u2019s betting growth in soccer, tennis, basketball, cricket, and volleyball. That has implications for female participation in the U.S. sports wagering market, because while the USWNT is beloved, World Cups aren\u2019t held annually.<\/p>\n

Likewise, cricket and volleyball aren\u2019t popular among U.S. bettors. With Serena Williams retired and her sister Venus in the twilight of her career, there\u2019s arguably a void among American women tennis, albeit temporary, that could depress women’s interest in betting on that sport.<\/strong><\/p>\n

That leaves college basketball and the WNBA<\/a> as the most credible options for U.S. sportsbooks looking to appeal to a broader swath of female bettors.<\/p>\n","protected":false},"excerpt":{"rendered":"

Data confirm that in Europe, women are increasingly participating in sports wagering, and when they do so, they\u2019re betting on women\u2019s athletic competitions. That according to a recently published study by German Sports University Cologne. The \u201cBreaking Barriers: Assessing Women\u2019s Sports, Betting, and Integrity Challenges\u201d study was commissioned by European gaming giants Entain, Flutter Entertainment, […]<\/p>\n","protected":false},"author":46,"featured_media":279166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82966,16,1074],"tags":[83136,81179,80968],"acf":[],"yoast_head":"\nWomen Are Focusing On Women's Sports For Betting Purposes<\/title>\n<meta name=\"description\" content=\"More women are betting on sports and they're favoring women's athletics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women Are Focusing On Women's Sports For Betting Purposes\" \/>\n<meta property=\"og:description\" content=\"More women are betting on sports and they're favoring women's athletics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-16T17:37:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T15:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/06\/The-US-Womens-National-Team-celebrates-after-defeating-the-Netherlands-in-the-2019-Womens-World-Cup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/\",\"url\":\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/\",\"name\":\"Women Are Focusing On Women's Sports For Betting Purposes\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/06\/The-US-Womens-National-Team-celebrates-after-defeating-the-Netherlands-in-the-2019-Womens-World-Cup.jpg\",\"datePublished\":\"2023-07-16T17:37:29+00:00\",\"dateModified\":\"2023-07-17T15:57:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"More women are betting on sports and they're favoring women's athletics.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/women-are-focusing-on-womens-sports-for-betting-purposes\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/06\/The-US-Womens-National-Team-celebrates-after-defeating-the-Netherlands-in-the-2019-Womens-World-Cup.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/06\/The-US-Womens-National-Team-celebrates-after-defeating-the-Netherlands-in-the-2019-Womens-World-Cup.jpg\",\"width\":1170,\"height\":780,\"caption\":\"The US Women's National Team celebrates after defeating the Netherlands in the 2019 Women's World Cup. 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