{"id":292250,"date":"2023-10-02T14:28:48","date_gmt":"2023-10-02T19:28:48","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=292250"},"modified":"2023-10-02T21:08:34","modified_gmt":"2023-10-03T02:08:34","slug":"taylor-swift-bringing-swifties-to-sports-betting-data-suggests","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/","title":{"rendered":"Taylor Swift Bringing ‘Swifties’ to Sports Betting, Data Suggests"},"content":{"rendered":"

Love it or hate it, one of the biggest storylines this NFL season through week four is Taylor Swift’s budding romance with Kansas City Chiefs star Travis Kelce.<\/p>\n

\"Taylor
Taylor Swift and several of her celebrity friends cheer on the Kansas City Chiefs at MetLife Stadium in the team’s away game against the New York Jets on Oct. 1, 2023. At least one major U.S. sportsbook says Swift’s newfound enjoyment of the NFL might be luring some “Swifties” into sports betting. (Image: NBC Sports<\/em>)<\/figcaption><\/figure>\n

After celebrity gossip speculated about the amorousness, Swift, a 12-time Grammy Award winner<\/a>, attended the Chiefs game last week in Kansas City, where the team beat the Chicago Bears 41-10. Swift, 33, was on hand again last night when the Chiefs visited the New York Jets outside New York City in East Rutherford, NJ.<\/p>\n

\n

Many sports fans are already tired of the media’s seemingly incessant coverage of the pop superstar’s<\/a> newfound interest in the NFL. Television broadcasts have repeatedly cut to Swift’s box after big Kelce and Chiefs plays, and social media feeds have been clogged with Swift-Kelce content. She wasn’t the only major star in her suite on Sunday night, as Swift was joined by couple Ryan Reynolds and Blake Lively, Hugh Jackman, and Sabrina Carpenter.<\/p>\n<\/div>\n

Though some NFL fans aren’t amused, Swift’s appearance at each of the last two Chiefs games might be paying off for sportsbooks.<\/p>\n

Activity Increases<\/b><\/h2>\n

Swift’s alliance of fans call themselves “Swifties,” a term that gained popularity in the late 2000s that Swift herself said in 2012 she found “adorable.” The singer secured a trademark on the term in March 2017.<\/p>\n

A spokesperson for Tipico Sportsbook<\/a>, which is live in Colorado, Iowa, New Jersey, and Ohio<\/a>, told Casino.org <\/i>today that the platform has seen a considerable uptick in betting activity related to both the Chiefs and Kelce since Swift first appeared at a Kansas City game last week.<\/p>\n

Tipico data shows the Chiefs garnered 27% more bets from week three to week four. Perhaps more indicative of Swift’s impact, Kelce player prop bets have surged 115% during the same period.<\/strong><\/p>\n

Tipico added that a Travis Kelce anytime touchdown bet garnered 122% more action in week four than in week three. That could indicate that many Swifties are betting on Kelce scoring a touchdown or hoping he reaches the endzone.<\/p>\n

\n

Did the biggest story in football translate over to the sports betting world? According to the latest data points from Tipico Sportsbook, the answer is yes,”<\/strong> a Tipico statement to Casino.org <\/i>read.<\/p>\n<\/blockquote>\n

The Chiefs-Jets game was by far Tipico’s most-bet NFL<\/a> game of week four, with the Sunday Night Football<\/em> contest accounting for 23% of its weekly action.<\/p>\n

Kelce Outcomes<\/b><\/h2>\n

For the presumed Swifties who bet on Travis Kelce last night, his performance likely ended in losses for the new sportsbook customers.<\/p>\n

Kelce’s over\/under for how many receiving yards he’d end the game with against the Jets went to the under. Sportsbooks had the line at 71.5 yards, but Kelce’s six catches totaled just 60 yards.<\/strong><\/p>\n

The Chiefs were also heavy favorites, with the spread at around 8.5 points. Kansas City prevailed by only a field goal, 23-20. Kelce also did not score a touchdown, meaning all of those anytime TD wagers on Kelce went to the house.<\/p>\n","protected":false},"excerpt":{"rendered":"

A major US sportsbook believes Taylor Swift’s relationship with NFL star Travis Kelce could be attracting new sports bettors.<\/p>\n","protected":false},"author":25,"featured_media":292262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3313,1074],"tags":[81776,81004,80968,88189,83518,82213,84770],"acf":[],"yoast_head":"\nTaylor Swift Bringing 'Swifties' to Sports Betting, Data Suggests<\/title>\n<meta name=\"description\" content=\"One of the biggest storylines this NFL season through week four is Taylor Swift's budding romance with Kansas City Chiefs star Travis Kelce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift Bringing 'Swifties' to Sports Betting, Data Suggests\" \/>\n<meta property=\"og:description\" content=\"One of the biggest storylines this NFL season through week four is Taylor Swift's budding romance with Kansas City Chiefs star Travis Kelce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T19:28:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T02:08:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Devin O'Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasinoorgDevinO\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin O'Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/\",\"url\":\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/\",\"name\":\"Taylor Swift Bringing 'Swifties' to Sports Betting, Data Suggests\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg\",\"datePublished\":\"2023-10-02T19:28:48+00:00\",\"dateModified\":\"2023-10-03T02:08:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\"},\"description\":\"One of the biggest storylines this NFL season through week four is Taylor Swift's budding romance with Kansas City Chiefs star Travis Kelce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Taylor Swift and several of her celebrity friends cheer on the Kansas City Chiefs at MetLife Stadium in the team's away game against the New York Jets on Oct. 1, 2023. At least one major US sportsbook says Swift's newfound enjoyment of the NFL might be luring some \\\"Swifties\\\" into sports betting. (Image: NBC Sports)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entertainment\",\"item\":\"https:\/\/www.casino.org\/news\/entertainment\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Taylor Swift Bringing ‘Swifties’ to Sports Betting, Data Suggests\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\",\"name\":\"Devin O'Connor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"caption\":\"Devin O'Connor\"},\"description\":\"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/devinoconnor\/\",\"https:\/\/x.com\/CasinoorgDevinO\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Taylor Swift Bringing 'Swifties' to Sports Betting, Data Suggests","description":"One of the biggest storylines this NFL season through week four is Taylor Swift's budding romance with Kansas City Chiefs star Travis Kelce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/","og_locale":"en_US","og_type":"article","og_title":"Taylor Swift Bringing 'Swifties' to Sports Betting, Data Suggests","og_description":"One of the biggest storylines this NFL season through week four is Taylor Swift's budding romance with Kansas City Chiefs star Travis Kelce.","og_url":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2023-10-02T19:28:48+00:00","article_modified_time":"2023-10-03T02:08:34+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg","type":"image\/jpeg"}],"author":"Devin O'Connor","twitter_card":"summary_large_image","twitter_creator":"@CasinoorgDevinO","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Devin O'Connor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/","url":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/","name":"Taylor Swift Bringing 'Swifties' to Sports Betting, Data Suggests","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg","datePublished":"2023-10-02T19:28:48+00:00","dateModified":"2023-10-03T02:08:34+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf"},"description":"One of the biggest storylines this NFL season through week four is Taylor Swift's budding romance with Kansas City Chiefs star Travis Kelce.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/skynews-taylor-swift-nfl_6305665.jpg","width":1200,"height":800,"caption":"Taylor Swift and several of her celebrity friends cheer on the Kansas City Chiefs at MetLife Stadium in the team's away game against the New York Jets on Oct. 1, 2023. At least one major US sportsbook says Swift's newfound enjoyment of the NFL might be luring some \"Swifties\" into sports betting. (Image: NBC Sports)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/taylor-swift-bringing-swifties-to-sports-betting-data-suggests\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Entertainment","item":"https:\/\/www.casino.org\/news\/entertainment\/"},{"@type":"ListItem","position":3,"name":"Taylor Swift Bringing ‘Swifties’ to Sports Betting, Data Suggests"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf","name":"Devin O'Connor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","caption":"Devin O'Connor"},"description":"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.","sameAs":["https:\/\/www.linkedin.com\/in\/devinoconnor\/","https:\/\/x.com\/CasinoorgDevinO"],"url":"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/292250"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=292250"}],"version-history":[{"count":5,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/292250\/revisions"}],"predecessor-version":[{"id":292328,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/292250\/revisions\/292328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/292262"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=292250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=292250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=292250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}