{"id":296809,"date":"2023-11-01T14:57:21","date_gmt":"2023-11-01T19:57:21","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=296809"},"modified":"2023-11-02T11:47:39","modified_gmt":"2023-11-02T16:47:39","slug":"mirage-volcano-paramount-mountain-super-bowl","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/mirage-volcano-paramount-mountain-super-bowl\/","title":{"rendered":"Super Bowl Stunt May Be Last Use for Mirage Volcano"},"content":{"rendered":"

The popular Mirage volcano will survive, at least until the end of this year\u2019s Super Bowl. But that\u2019s only because another tourist attraction will cover it up.<\/p>\n

\"Paramount
Paramount Mountain will disguise the soon-to-shutter Mirage volcano as the mountain in the company’s movie logo. (Image: Paramount Global)<\/figcaption><\/figure>\n

A temporary display called Paramount Mountain will be erected atop the Mirage volcano, where it will operate from Thursday, February 8, through Super Bowl Sunday. This Super Bowl experience is an attempt to generate publicity for Paramount Global\u2019s streaming services at a time when the company\u2019s Wall Street investors are demanding increased profits.<\/p>\n

\n

Paramount Mountain, which will resemble the mountain in the company’s movie logo, will feature a \u201cParamount+ Lodge\u201d and a gondola ride promising \u201cinteractive fan experiences\u201d built around the company\u2019s streamed shows, including Yellowstone, Transformers, Star Trek, Dora The Explorer, Ghosts, Sistas, <\/em>and UEFA Champions League.<\/em><\/p>\n<\/div>\n

The new attraction is the brainchild of Paramount Global, which owns CBS, the network broadcasting Super Bowl LVIII live from Allegiant Stadium on Feb. 11, 2024. Paramount Global will also air a Super Bowl simulcast on its Nickelodeon channel that\u2019s geared toward kids and families, and Paramount Mountain is expected to serve as a hub for that broadcast.<\/p>\n

Paramount will begin promoting the attraction on Friday, November 3, which is 100 days out from the Super Bowl. That day\u2019s episode of CBS Mornings<\/em> will feature 100 \u201cParamount mountaineers\u201d live from New York\u2019s Times Square, who will travel across the U.S. to plant NFL team flags at Paramount Mountain\u2019s base.<\/p>\n

Will the Volcano Be Extinguished After That?<\/h2>\n
\"Mirage
The volcano has been thrilling passersby since it opened, along with The Mirage, 34 years ago. Both Las Vegas institutions are expected to close sometime in 2024. (Image: poolmagazine.com)<\/figcaption><\/figure>\n

All anyone knows for sure right now is that the iconic free show, which debuted along with The Mirage in 1989, is destined to be demolished sometime in 2024<\/em> to make way for a giant, guitar-shaped hotel tower.<\/a><\/p>\n

It\u2019s part of the resort\u2019s already-underway transformation into Hard Rock Las Vegas.<\/p>\n

Though The Mirage\/Hard Rock is keeping quiet about the subject, for it to choose to demolish the volcano after already getting Las Vegas visitors used to the idea of living without it — first due to F1 Las Vegas Grand Prix preparations, then for Super Bowl preparations — doesn\u2019t seem like a bad Las Vegas bet to take.<\/p>\n","protected":false},"excerpt":{"rendered":"

The iconic Mirage volcano in Las Vegas will have a temporary makeover with Paramount Mountain, serving as a promotional attraction during the Super Bowl. Paramount Global aims to boost publicity for its streaming services and create interactive fan experiences. The display, resembling the company’s movie logo, will operate from February 8 to Super Bowl Sunday. While the fate of the Mirage volcano is uncertain, it’s expected to be demolished in 2024 for the transformation of The Mirage into Hard Rock Las Vegas. Paramount will kickstart the promotion 100 days ahead of the Super Bowl with a live event featuring “Paramount mountaineers.<\/p>\n","protected":false},"author":78,"featured_media":296815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81886,82961],"tags":[82655,23,82012,81994,88607,88606,81101,85551,86791],"acf":[],"yoast_head":"\nSuper Bowl Stunt May Be Last Use for Mirage Volcano - Casino.org<\/title>\n<meta name=\"description\" content=\"The iconic Mirage volcano in Las Vegas will have a temporary makeover with Paramount Mountain, serving as a promotional attraction during the Super Bowl. Paramount Global aims to boost publicity for its streaming services and create interactive fan experiences. The display, resembling the company's movie logo, will operate from February 8 to Super Bowl Sunday. While the fate of the Mirage volcano is uncertain, it's expected to be demolished in 2024 for the transformation of The Mirage into Hard Rock Las Vegas. Paramount will kickstart the promotion 100 days ahead of the Super Bowl with a live event featuring "Paramount mountaineers. Mirage volcano in Las Vegas to be temporarily covered by Paramount Mountain, featuring interactive fan experiences and promoting Paramount Global's streaming services during Super Bowl. The iconic Mirage volcano is expected to be demolished in 2024 for a resort transformation into Hard Rock Las Vegas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/mirage-volcano-paramount-mountain-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl Stunt May Be Last Use for Mirage Volcano - Casino.org\" \/>\n<meta property=\"og:description\" content=\"The iconic Mirage volcano in Las Vegas will have a temporary makeover with Paramount Mountain, serving as a promotional attraction during the Super Bowl. Paramount Global aims to boost publicity for its streaming services and create interactive fan experiences. The display, resembling the company's movie logo, will operate from February 8 to Super Bowl Sunday. While the fate of the Mirage volcano is uncertain, it's expected to be demolished in 2024 for the transformation of The Mirage into Hard Rock Las Vegas. Paramount will kickstart the promotion 100 days ahead of the Super Bowl with a live event featuring "Paramount mountaineers. Mirage volcano in Las Vegas to be temporarily covered by Paramount Mountain, featuring interactive fan experiences and promoting Paramount Global's streaming services during Super Bowl. The iconic Mirage volcano is expected to be demolished in 2024 for a resort transformation into Hard Rock Las Vegas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/mirage-volcano-paramount-mountain-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T19:57:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T16:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/11\/paramount-mountain-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1111\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corey Levitan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corey Levitan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/mirage-volcano-paramount-mountain-super-bowl\/\",\"url\":\"https:\/\/www.casino.org\/news\/mirage-volcano-paramount-mountain-super-bowl\/\",\"name\":\"Super Bowl Stunt May Be Last Use for Mirage Volcano - Casino.org\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/mirage-volcano-paramount-mountain-super-bowl\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/mirage-volcano-paramount-mountain-super-bowl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/11\/paramount-mountain-1.jpg\",\"datePublished\":\"2023-11-01T19:57:21+00:00\",\"dateModified\":\"2023-11-02T16:47:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/281fd7b5480c9afb75e84ffb75039f09\"},\"description\":\"The iconic Mirage volcano in Las Vegas will have a temporary makeover with Paramount Mountain, serving as a promotional attraction during the Super Bowl. 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