{"id":297749,"date":"2023-11-07T20:55:13","date_gmt":"2023-11-08T02:55:13","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=297749"},"modified":"2023-11-08T11:26:23","modified_gmt":"2023-11-08T17:26:23","slug":"better-collective-acquiring-playmaker-capital-for-188-million","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/","title":{"rendered":"Denmark’s Better Collective Buys Playmaker Capital for $188M"},"content":{"rendered":"

Danish betting analytics provider Better Collective (STO: BETCO) has continued boosting its North American footprint, announcing earlier Tuesday that it\u2019s acquiring Toronto-based Playmaker Capital (TSX-V: PMKR) for $188 million in cash and stock.<\/p>\n

\"Better
Better Collective CEO Jesper S\u00f8gaard. His company is buying Canada’s Playmaker for $188 million. (Image: Berlingske<\/em>)<\/figcaption><\/figure>\n

The buyer said it is funding the transaction in 65% equity, including the issuance of new shares, and 35% in cash. Better Collective\u2019s second acquisition to date arrived about two and a half years after it unveiled the $240 million cash\/stock purchase<\/a> of The Action Network.<\/p>\n

Playmaker Capital is a leading digital sports media group operating a strong portfolio of sports media brands across the Americas. Following the closing of the transaction, Playmaker Capital will be a wholly owned subsidiary of Better Collective. Once integrated, Better Collective expects to significantly ramp up its media capabilities and expand its audiences across its sports media portfolio,\u201d<\/strong> according to a statement issued by the Danish company.<\/p><\/blockquote>\n

Subject to legal and regulatory approvals, as well as approval by Playmaker investors, the transaction is scheduled to close in the first quarter of next year. Relay Ventures and JPG Investments Inc., Playmaker\u2019s two largest investors, control 24% of the outstanding equity in the firm.<\/p>\n

There\u2019s Still Appetite for Sports Betting Media Deals<\/h2>\n

While the landscape has shifted somewhat, Better Collective\u2019s acquisition of Playmaker Capital confirms there\u2019s still an appetite for mergers and acquisitions at the intersection of sports media and betting<\/a>.<\/p>\n

\n

That\u2019s particularly true if the target brings enviable properties to the table. As the owner of Futbol Sites, The Nation Network, and Yardbarker, Playmaker Capital checks that box. Plus, the company is profitable, as it generated earnings before interest, taxes, depreciation, and amortization of $16 million on revenue of nearly $59 million over the trailing 12 months.<\/p>\n<\/div>\n

\u201cThat implies an EV\/EBITDA multiple of 11.7x, which Better Collective expects to bring down to below 5x by the end of 2026,\u201d noted the buyer.<\/p>\n

Playmaker\u2019s various internet properties generate 200 million monthly unique visitors and have more than 180 million followers combined across various social media platforms.<\/p>\n

\u2018Transformational\u2019 Buy for Better Collective<\/h2>\n

By way of Futbol Sites, Playmaker Capital also provides Better Collective with entry into the potentially lucrative South American sports wagering market.<\/p>\n

\n

There are already vibrant sports wagering markets in Colombia and Peru<\/a>, and that doesn\u2019t include Brazil, which could be the mecca of South American sports betting. Those could be indications that Better Collective was prescient in its acquisition of Playmaker Capital.<\/p>\n<\/div>\n

\u201cAcquiring Playmaker Capital is in many ways transformational for Better Collective, and will be an important milestone in our journey towards becoming the leading digital sports media group,\u201d said Better Collective CEO Jesper S\u00f8gaard in the statement. \u201cUpon closing of the acquisition, we will significantly grow our audience and reach a larger segment of generalist sports fans. For years, Playmaker Capital has built incredibly strong sports media brands and excited sports fans across the Americas with high-quality sports content, cultivating a loyal and dedicated following.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Danish betting analytics provider Better Collective (STO: BETCO) has continued boosting its North American footprint, announcing earlier Tuesday that it\u2019s acquiring Toronto-based Playmaker Capital (TSX-V: PMKR) for $188 million in cash and stock. The buyer said it is funding the transaction in 65% equity, including the issuance of new shares, and 35% in cash. Better […]<\/p>\n","protected":false},"author":46,"featured_media":172529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,32093,1074],"tags":[81903,81966,80968],"acf":[],"yoast_head":"\nBetter Collective Acquiring Playmaker Capital For $188 Million<\/title>\n<meta name=\"description\" content=\"Better Collective making buys Playmaker Capital for $188 million cash and stock.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Collective Acquiring Playmaker Capital For $188 Million\" \/>\n<meta property=\"og:description\" content=\"Better Collective making buys Playmaker Capital for $188 million cash and stock.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T02:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T17:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/jesper.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1230\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/\",\"url\":\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/\",\"name\":\"Better Collective Acquiring Playmaker Capital For $188 Million\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/jesper.jpg\",\"datePublished\":\"2023-11-08T02:55:13+00:00\",\"dateModified\":\"2023-11-08T17:26:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Better Collective making buys Playmaker Capital for $188 million cash and stock.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/better-collective-acquiring-playmaker-capital-for-188-million\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/jesper.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/jesper.jpg\",\"width\":1230,\"height\":820,\"caption\":\"Better Collective CEO Jesper S\u00f8gaard. 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