{"id":30553,"date":"2015-08-14T09:36:46","date_gmt":"2015-08-14T16:36:46","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=30553"},"modified":"2015-10-16T10:39:32","modified_gmt":"2015-10-16T17:39:32","slug":"amaya-to-enter-dfs-space-as-starsdraft","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/amaya-to-enter-dfs-space-as-starsdraft\/","title":{"rendered":"Amaya to Enter DFS Space as StarsDraft"},"content":{"rendered":"
<\/i>Amaya will officially enter the real-money daily fantasy sports (DFS) market under the new brand \u201cStarsdraft.\u201d<\/p>\n
The company announced this week that it had acquired the Austin-based DFS website Victiv, which will be completely rebranded with the new name, and rolled out \u201cin certain markets within the US and later on the PokerStars platform.\u201d<\/p>\n
Amaya\u2019s move into the burgeoning DFS market had been anticipated for some time.<\/p>\n
CEO David Baazov revealed as much during a conference call to discuss the company\u2019s Q1 earnings back in March, when he also hinted at the Victiv acquisition.<\/p>\n
\u201cWe have also taken the strategic decision to enter the daily fantasy sports category and are pursuing parallel tracks of internal development and strategic acquisition,\u201d he said. \u201cWe expect to provide more details on this strategy in the second half of 2015 but see a clear crossover from poker and daily fantasy sports.\u201d<\/p>\n