{"id":306842,"date":"2024-01-16T20:23:12","date_gmt":"2024-01-17T02:23:12","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=306842"},"modified":"2024-01-17T15:41:21","modified_gmt":"2024-01-17T21:41:21","slug":"marina-bay-sands-has-most-valuable-casino-brand","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/","title":{"rendered":"Marina Bay Sands Ranked Most Valuable Casino Gaming Brand"},"content":{"rendered":"<p>Las Vegas Sands\u2019 Marina Bay Sands is the most valuable casino gaming brand, according to Brand Finance\u2019s newly released 2024 rankings.<\/p>\n<figure id=\"attachment_250463\" aria-describedby=\"caption-attachment-250463\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-250463 size-post-thumbnail-858xAUTO\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands-858x482.jpg\" alt=\"Marina Bay Sands\" width=\"858\" height=\"482\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands-858x482.jpg 858w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands-430x242.jpg 430w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands.jpg 1921w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><figcaption  id=\"caption-attachment-250463\"class=\"text-description\">The Las Vegas Sands-owned Marina Bay Sands in Singapore. The venue is the most valuable casino brand in the world, according to Brand Finance. (Image: Pinterest)<\/figcaption><\/figure>\n<p>The Singapore casino hotel ranked 368<sup>th<\/sup>, the same spot as in 2023. One of two integrated resorts in the city-state, Marina Bay Sands is the only brand on the list with links to the casino industry. Apple took the top spot with a brand worth an estimated $516.58 billion, according to Brand Finance.<\/p>\n<blockquote class=\"main-blockquote\"><p>Apple has achieved a remarkable brand value increase, even as iPhone volume share has largely plateaued, as its strategy of finding new markets, expanding its ecosystem, and encouraging upgrades to higher-value iPhones has been highly effective,\u201d noted the research firm. \u201cApple has maintained its position as the dominant player in the premium smartphone market, with 71% value share.\u201d<\/p><\/blockquote>\n<p>Microsoft, Google, Amazon, and Samsung rounded out the top five. Korea-based Samsung is the only foreign company among that quintet. Four such firms are found among the Brand Finance top 10.<\/p>\n<h2>Inside Marina Bay Sands Stalwart Brand<\/h2>\n<p>While no single casino\u2019s brand recognition or value will ever touch juggernauts such as Apple, Microsoft, and Coca-Cola, the brand visibility of Marina Bay Sands is impressive, particularly when considering it\u2019s not a Las Vegas Strip venue.<\/p>\n<div class=\"callout\">\n<p>It\u2019s <a href=\"https:\/\/www.casino.org\/news\/sands-venues-top-list-of-worlds-most-profitable-casinos\/\">one of the most profitable<\/a> casino resorts in the world, which helps boost awareness in the business community. In terms of everyday, more tangible brand recognition, the property is helped by its status as the most Instagrammed hotel in the world.<\/p>\n<\/div>\n<p>Marina Bay Sands also gets a boost because it\u2019s one of just two gaming venues in Singapore, sharing a government-protected duopoly with Genting\u2019s Resorts World Sentosa.<\/p>\n<p>Marina Bay Sands is essential to Singapore\u2019s business and leisure travel industries, and Sands benefits from its presence there. Last year, <a href=\"https:\/\/www.casino.org\/news\/macau-tourism-spending-ranked-fourth-in-world-in-2022\/\">the city ranked ninth<\/a> in the world in terms of tourism spending, according to the World Travel and Tourism Council (WTTC).<\/p>\n<h2>Marina Bay Sands Beats Brands<\/h2>\n<p>Brand Finance ranked 500 brands in terms of value, and while plenty of <a href=\"https:\/\/www.casino.org\/news\/caesars-facing-competition-for-ontario-casino-permit\/\">gaming marks<\/a> are assuredly more recognizable to North American consumers than Marina Bay Sands, the LVS property outpaces a slew of highly recognizable companies in terms of brand value.<\/p>\n<p><strong>The Marina Bay Sands brand is more valuable than the brands of COVID-19 vaccine maker Pfizer, Domino\u2019s Pizza, Kellogg\u2019s, Mars Wrigley, and index fund giant Vanguard, just to name a few, according to Brand Finance.<\/strong><\/p>\n<p>Other well-known brands with considerable value &#8212; though less than that of Marina Bay Sands &#8212; are Gatorade, Bud Light, the U.S. Postal Service, Dove, Burger King, Best Buy, Tide, Chipotle, and Dunkin\u2019 Donuts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las Vegas Sands\u2019 Marina Bay Sands is the most valuable casino gaming brand, according to Brand Finance\u2019s newly released 2024 rankings. The Singapore casino hotel ranked 368th, the same spot as in 2023. One of two integrated resorts in the city-state, Marina Bay Sands is the only brand on the list with links to the [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":250463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69069,81887],"tags":[81913,81897],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marina Bay Sands Has Most Valuable Casino Brand<\/title>\n<meta name=\"description\" content=\"Marina Bay Sands Ranked Most Valuable Casino Gaming Brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marina Bay Sands Has Most Valuable Casino Brand\" \/>\n<meta property=\"og:description\" content=\"Marina Bay Sands Ranked Most Valuable Casino Gaming Brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-17T02:23:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-17T21:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/\",\"url\":\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/\",\"name\":\"Marina Bay Sands Has Most Valuable Casino Brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands.jpg\",\"datePublished\":\"2024-01-17T02:23:12+00:00\",\"dateModified\":\"2024-01-17T21:41:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Marina Bay Sands Ranked Most Valuable Casino Gaming Brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/marina-bay-sands-has-most-valuable-casino-brand\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/12\/Marina-Bay-Sands.jpg\",\"width\":1921,\"height\":1080,\"caption\":\"The Las Vegas Sands-owned Marina Bay Sands in Singapore. The operator will start a $3.3 billion expansion there in July 2025. 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Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. 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The operator will start a $3.3 billion expansion there in July 2025. 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Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. 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