{"id":307534,"date":"2024-01-22T12:41:19","date_gmt":"2024-01-22T18:41:19","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=307534"},"modified":"2024-01-22T16:22:40","modified_gmt":"2024-01-22T22:22:40","slug":"barstool-sports-enters-into-partnership-with-rumble","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/","title":{"rendered":"Barstool Sports Inks Deal with Rumble"},"content":{"rendered":"

Barstool Sports <\/em>announced Monday that it’s teaming up with Rumble (NASDAQ: RUM), the right-leaning video-sharing platform.<\/p>\n

\"Portnoy
Barstool Sports<\/em> founder David Portnoy. The company signed an agreement with Rumble. (Image: Wall Street Journal<\/em>)<\/figcaption><\/figure>\n

Financial terms of the deal weren\u2019t disclosed, but news of the agreement sent shares of Florida-based Rumble higher by more than 32% in volume, which is about seven times the daily average in midday trading. Rumble also provides cloud computing services via its Rumble Cloud segment.<\/p>\n

“The partnership will provide Rumble users access to all Barstool Sports content on the platform, including live streams. Additionally, Barstool Sports will market and promote Rumble as their preferred video home,\u201d according to a statement.<\/p>\n

Barstool Sports<\/em> will also become a client of Rumble Cloud.<\/p>\n

Barstool, Rumble Have Synergies<\/h2>\n

Rumble frames itself as a \u201chigh-growth video platform and cloud services provider\u201d that is endeavoring to restore freedom to the internet. In other words, the company wants to be free of the allegations of bias and censorship that have dogged some left-leaning, mainstream content platforms.<\/p>\n

\n

That mission is seen as controversial in the current environment of fractured political discourse and elevated vitriol. Controversy is something Barstool Sports<\/em> founder David Portnoy doesn\u2019t shy away from. Portnoy\u2019s penchant for speaking his mind<\/a> could be one sign the partnership between his company and Rumble is ideal.<\/p>\n<\/div>\n

Barstool Sports<\/em> and Rumble wouldn’t likely have been able to partner when the former was controlled by Penn Entertainment (NASDAQ: PENN). Last August, the regional casino operator sold the sports and pop culture media property back to Portnoy for $1 after announcing plans to partner with ESPN <\/em>on a new sports betting mobile application.<\/p>\n

Portnoy acknowledged that transaction was probably for the best and that his proclivity for ruffling feathers and rarely holding back<\/a> may have cost Penn sports wagering licenses in some states.<\/strong><\/p>\n

\u201cI’m excited about Rumble’s commitment to sports and broadening audiences,” said Portnoy in the statement. “With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and live streaming space.”<\/p>\n

Barstool Looking for New CEO<\/h2>\n

Barstool Sports<\/em> is back under Portnoy’s control, and he said he won\u2019t be selling the company again, but there\u2019s likely to be a search for new executive leadership at the firm.<\/p>\n

\n

Erika Ayers Badan resigned as chief executive officer (CEO) last week. She had been with the company since 2016 and oversaw its eventual marriage with Penn Entertainment. She oversaw exponential growth at Barstool<\/em> while helping the company ink relationships with a slew of mainstream advertisers.<\/p>\n<\/div>\n

\u201cThere is no doubt @erika_ was the perfect and probably only fit for us. It\u2019s been quite a run and we couldn\u2019t have done it without her. She was everything I dreamed she\u2019d be and more in a CEO,\u201d said Portnoy in a post last week on X.<\/p>\n","protected":false},"excerpt":{"rendered":"

Barstool Sports announced Monday that it’s teaming up with Rumble (NASDAQ: RUM), the right-leaning video-sharing platform. Financial terms of the deal weren\u2019t disclosed, but news of the agreement sent shares of Florida-based Rumble higher by more than 32% in volume, which is about seven times the daily average in midday trading. Rumble also provides cloud […]<\/p>\n","protected":false},"author":46,"featured_media":218783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074,16693],"tags":[81898,80968,82041],"acf":[],"yoast_head":"\nBarstool Sports Enters Into Partnership With Rumble<\/title>\n<meta name=\"description\" content=\"Barstool Sports Inks Deal with Rumble.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barstool Sports Enters Into Partnership With Rumble\" \/>\n<meta property=\"og:description\" content=\"Barstool Sports Inks Deal with Rumble.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-22T18:41:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T22:22:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/DP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1278\" \/>\n\t<meta property=\"og:image:height\" content=\"1278\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/\",\"url\":\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/\",\"name\":\"Barstool Sports Enters Into Partnership With Rumble\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/DP.jpg\",\"datePublished\":\"2024-01-22T18:41:19+00:00\",\"dateModified\":\"2024-01-22T22:22:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Barstool Sports Inks Deal with Rumble.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/barstool-sports-enters-into-partnership-with-rumble\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/DP.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/DP.jpg\",\"width\":1278,\"height\":1278,\"caption\":\"Barstool Sports founder David Portnoy. The company signed an agreement with Rumble. 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