{"id":310243,"date":"2024-02-09T16:43:22","date_gmt":"2024-02-09T22:43:22","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=310243"},"modified":"2024-02-09T16:43:22","modified_gmt":"2024-02-09T22:43:22","slug":"elon-musks-x-betmgm-confirm-sports-wagering-partnership","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/","title":{"rendered":"Elon Musk\u2019s X, BetMGM Confirm Sports Wagering Partnership"},"content":{"rendered":"

Following a late-January rumor to this effect, Elon Musk\u2019s X \u2014 the social media platform formerly known as Twitter \u2014 and BetMGM today confirmed they are working together.<\/p>\n

\"Musk
Elon Musk at the recent Met Gala in New York. His social media company X, formerly Twitter, is partnering with BetMGM. (Image: Wall Street Journal<\/em>)<\/figcaption><\/figure>\n

Financial terms of the deal weren\u2019t revealed, but the partnership is the first<\/a> between a one of the most trafficked social media sites and one of the largest online sportsbook operators. BetMGM branding and odds will be integrated into X with xeets \u2013 formerly tweets \u2013 on various games featuring links to the BetMGM sportsbook.<\/p>\n

X users in the United States can explore BetMGM’s latest betting odds on pro football, with each of the major professional and college sports expected to follow in the coming weeks,\u201d according to a statement issued by the firms. \u201cThe odds interface provides an easy clickthrough for each game to BetMGM’s app or website, creating a seamless user experience. The integration will continue to evolve and grow in its functionality over the coming months.\u201d<\/p><\/blockquote>\n

Neither BetMGM nor X mentioned if or how access to the operator\u2019s gaming offerings will be blocked in states that don\u2019t permit sports betting or those in which BetMGM doesn\u2019t have a license. As of the end of 2023, BetMGM was live in 28 North American markets, including Ontario, Canada and Puerto Rico<\/strong>.<\/p>\n

X Deal Could Be Boon for BetMGM<\/h2>\n

BetMGM released 2023 financial results<\/a> yesterday, telling investors revenue jumped 36% last year to $1.96 billion — the higher end of a previously revealed estimate — and that it generated positive earnings before interest, taxes, depreciation, and amortization (EBITDA) in the second half of the year.<\/p>\n

\n

Positive factors to be sure, but BetMGM \u2013 a 50\/50 joint venture between MGM Resorts International (NYSE: MGM) and Entain Plc (OTC: GMVHF) \u2013 still badly trails rivals DraftKings and FanDuel in the US in terms of market share.<\/p>\n<\/div>\n

On that note, it\u2019s possible that the operator\u2019s relationship with X will increase visibility and brand awareness. The potential potency of those factors should not be underestimated as recent research confirms that DraftKings and FanDuel are among the most valuable gaming brands<\/a> in the world while BetMGM doesn\u2019t yet crack those rankings.<\/p>\n

X could be an ideal platform for BetMGM to bolster brand awareness. Forty-eight percent of users turn to the platform for entertainment and sports betting should fit into that sleeve and while a third use X to follow their favorite companies and brands, according to the Social Shepherd. <\/em><\/strong><\/p>\n

X Will Have Responsible Gaming Feature<\/h2>\n

As sports wagering has expanded in North America, so have issues with problem betting. BetMGM and X are attempting to mitigate that risk by featuring GameSense on the social media site. That offering was licensed to MGM Resorts by the British Columbia Lottery Corporation.<\/p>\n

\u201cThrough the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide,\u201d added the operator in the press release. \u201cThis complements BetMGM’s already existing responsible\u00a0gambling tools which serve to provide customers with an entertaining and safe digital experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Following a late-January rumor to this effect, Elon Musk\u2019s X \u2014 the social media platform formerly known as Twitter \u2014 and BetMGM today confirmed they are working together. Financial terms of the deal weren\u2019t revealed, but the partnership is the first between a one of the most trafficked social media sites and one of the […]<\/p>\n","protected":false},"author":46,"featured_media":212955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074,16693],"tags":[81898,80968,82041],"acf":[],"yoast_head":"\nElon Musk\u2019s X, BetMGM Confirm Sports Wagering Partnership<\/title>\n<meta name=\"description\" content=\"Elon Musk\u2019s X, BetMGM Confirm Sports Wagering Partnership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elon Musk\u2019s X, BetMGM Confirm Sports Wagering Partnership\" \/>\n<meta property=\"og:description\" content=\"Elon Musk\u2019s X, BetMGM Confirm Sports Wagering Partnership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-09T22:43:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/05\/musk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/\",\"url\":\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/\",\"name\":\"Elon Musk\u2019s X, BetMGM Confirm Sports Wagering Partnership\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/05\/musk.jpg\",\"datePublished\":\"2024-02-09T22:43:22+00:00\",\"dateModified\":\"2024-02-09T22:43:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Elon Musk\u2019s X, BetMGM Confirm Sports Wagering Partnership.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/elon-musks-x-betmgm-confirm-sports-wagering-partnership\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/05\/musk.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/05\/musk.jpg\",\"width\":1280,\"height\":1280,\"caption\":\"Elon Musk at the recent Met Gala in New York. 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