{"id":310389,"date":"2024-02-12T12:05:26","date_gmt":"2024-02-12T18:05:26","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=310389"},"modified":"2024-02-12T13:22:59","modified_gmt":"2024-02-12T19:22:59","slug":"taylor-swifts-super-bowl-ratings-boost","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/","title":{"rendered":"Taylor Swift’s Super Bowl Ratings Boost"},"content":{"rendered":"

Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news outlets. The official number will be announced by ratings agency Nielsen on Tuesday.<\/p>\n

\"\"
Travis Kelce and Taylor Swift embrace following the Kansas City Chiefs’ Super Bowl LVIII win at Allegiant Stadium on Sunday. (Image: Getty)<\/figcaption><\/figure>\n

That means that Super Bowl LVIII should overtake last year\u2019s big game (115.1 million) as the most-watched Super Bowl ever, but fall short of the all-time viewership record set by the 1969 moon landing (650 million).<\/p>\n

The record ratings are expected to cap an already above-average year for the NFL, whose regular season games drew an average of 17.9 million viewers, the most since 2015.<\/strong><\/p>\n

\"\"
Taylor Swift and Travis Kelce, pop culture’s most-adored couple since Joe DiMaggio and Marilyn Monroe, are pictured at the Chiefs’ victory party at Zouk Nightclub at Resorts World Las Vegas, where they reportedly dueted on a rendition of her song, \u201cYou Belong With Me,\u201d to the delight of the VIP crowd. (Image: TMZ<\/em>)<\/figcaption><\/figure>\n

Contributing factors include the nail-biting excitement of only the second Super Bowl to ever enter overtime, the draw of an Usher halftime show, and false rumors of a halftime appearance by Usher prot\u00e9g\u00e9 Justin Bieber.<\/p>\n

But, of course, everyone knows the real reason \u2026.<\/p>\n

Swift Kick<\/h2>\n

Taylor Swift, the biggest pop star of the 21st century so far, attracted untold millions of mostly female Gen Z viewers to the CBS Sports<\/em> broadcast who normally wouldn\u2019t have watched.<\/p>\n

\u201cTaylor Swift has done in a few months what my father has tried to do for 23 years,\u201d tweeted @jmckenzziee. \u201cI am paying attention to the Super Bowl completely willingly.\u201d<\/p>\n

\u201cFor the first time in a couple of decades, I am staying up in the middle of the night to watch the Taylor Swift Bowl … er Super Bowl,\u201d echoed Twitter\/X user @rnadworny.<\/p>\n

\n

Millions of Swifties tracked their idol\u2019s progress via social media as her private jet flew 12 hours from Haneda Airport in Tokyo — where she performed an \u201cEras Tour\u201d concert just hours earlier — to LAX on Saturday.<\/p>\n<\/div>\n

\"\"
Swift is bookended by rapper Ice Spice and \u201cGossip Girl\u201d actress Blake Lively in her private Super Bowl suite on Sunday. (Image: Associated Press<\/em>)<\/figcaption><\/figure>\n

After touching down at 3:30 p.m. PT, Swift spent the night in Los Angeles, then took another private jet to Las Vegas the next day.<\/p>\n

Swift landed at Harry Reid International Airport on Sunday afternoon — as reported by a press release distributed by the NFL (!!)<\/a> on Sunday at 2:48 p.m. — in plenty of time to make the game and cheer on her boyfriend, Kansas City Chiefs tight end Travis Kelce.<\/p>\n

CBS Sports<\/em> cameras flashed to Swift, watching the game in a private suite with friends and family members, a total of 12 times during the broadcast, which was the subject of a popular Super Bowl prop bet.<\/p>\n

Photographed inside Swift\u2019s suite were musicians Lana Del Rey and Ice Spice, actress Blake Lively, and even former Beatle Paul McCartney, who popped in to say hello with his third wife, Nancy.<\/strong><\/p>\n

Swift\u2019s total screen time during the game was 53 seconds which, if it were a Super Bowl commercial that long, would have cost $7 million.<\/p>\n

Reciprocity<\/h2>\n

Judging by the social media numbers, the Super Bowl was awesome right back to Taylor Swift. According to digital tracker Social Blade, the megastar gained more Instagram followers on Sunday (about 105,000) just for showing up than Kelce (61,000) and Chiefs quarterback Patrick Mahomes (41,000) did for actually winning the game combined.<\/em><\/p>\n

\n

Naturally, many sports fans took to Twitter\/X to vent their fury at the attention Swift received during her attendance at the NFL\u2019s biggest game of the year.<\/p>\n<\/div>\n

\u201cDamn no Taylor Swift, thank you lol, ruining my Superbowl,\u201d @uaintime813 tweeted.<\/p>\n

\u201cTaylor Swift is ruining my Super Bowl entertainment. I\u2019m not trying to see her every 2 minutes,\u201d echoed @_<\/em>Ayrton21_<\/em>.<\/em><\/p>\n

But this sentiment was the exception.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news outlets. The official number will be announced by ratings agency Nielsen on Tuesday. That means that Super Bowl LVIII should overtake last year\u2019s big game (115.1 million) as the most-watched Super […]<\/p>\n","protected":false},"author":78,"featured_media":310402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3313,81886,82961],"tags":[81776,89844,81101,83518,84770,89845,87420],"acf":[],"yoast_head":"\nTaylor Swift's Super Bowl Ratings Boost - Casino.org<\/title>\n<meta name=\"description\" content=\"Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift's Super Bowl Ratings Boost - Casino.org\" \/>\n<meta property=\"og:description\" content=\"Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T18:05:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T19:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1111\" \/>\n\t<meta property=\"og:image:height\" content=\"994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corey Levitan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corey Levitan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/\",\"url\":\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/\",\"name\":\"Taylor Swift's Super Bowl Ratings Boost - Casino.org\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg\",\"datePublished\":\"2024-02-12T18:05:26+00:00\",\"dateModified\":\"2024-02-12T19:22:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/281fd7b5480c9afb75e84ffb75039f09\"},\"description\":\"Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg\",\"width\":1111,\"height\":994},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sports Betting\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NFL\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/nfl\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Taylor Swift’s Super Bowl Ratings Boost\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/281fd7b5480c9afb75e84ffb75039f09\",\"name\":\"Corey Levitan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-3-3-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-3-3-96x96.png\",\"caption\":\"Corey Levitan\"},\"description\":\"Corey Levitan joined Casino.org in 2022 after a long career covering Las Vegas. He currently covers gaming news on the US West Coast, including Las Vegas. Corey spent six years covering the Vegas Strip for the Las Vegas Review-Journal, where he also wrote the most popular humor column in the city\u2019s history. (For \u201cFear and Loafing,\u201d he tried out 176 Vegas jobs, including poker player, blackjack dealer and Follie Bergere dancer.) Corey has won more than 100 local, state and national awards for his journalism, which has also appeared in Rolling Stone, New York Magazine and the New York Post. Corey is a New York native whose hobbies include playing guitar, trying to be a better husband, and arguing with strangers on Facebook. Contact Corey at corey@casino.org.\",\"url\":\"https:\/\/www.casino.org\/news\/author\/corey-levitan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Taylor Swift's Super Bowl Ratings Boost - Casino.org","description":"Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/","og_locale":"en_US","og_type":"article","og_title":"Taylor Swift's Super Bowl Ratings Boost - Casino.org","og_description":"Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news","og_url":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2024-02-12T18:05:26+00:00","article_modified_time":"2024-02-12T19:22:59+00:00","og_image":[{"width":1111,"height":994,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg","type":"image\/jpeg"}],"author":"Corey Levitan","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Corey Levitan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/","url":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/","name":"Taylor Swift's Super Bowl Ratings Boost - Casino.org","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg","datePublished":"2024-02-12T18:05:26+00:00","dateModified":"2024-02-12T19:22:59+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/281fd7b5480c9afb75e84ffb75039f09"},"description":"Sunday night\u2019s Super Bowl is projected to set a record viewership of more than 120 million people, according to initial estimates by multiple news","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/swift-in-box-ice-spice-and-blake-lively-ap.jpg","width":1111,"height":994},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/taylor-swifts-super-bowl-ratings-boost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Sports Betting","item":"https:\/\/www.casino.org\/news\/sportsbetting\/"},{"@type":"ListItem","position":3,"name":"NFL","item":"https:\/\/www.casino.org\/news\/sportsbetting\/nfl\/"},{"@type":"ListItem","position":4,"name":"Taylor Swift’s Super Bowl Ratings Boost"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/281fd7b5480c9afb75e84ffb75039f09","name":"Corey Levitan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-3-3-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-3-3-96x96.png","caption":"Corey Levitan"},"description":"Corey Levitan joined Casino.org in 2022 after a long career covering Las Vegas. He currently covers gaming news on the US West Coast, including Las Vegas. Corey spent six years covering the Vegas Strip for the Las Vegas Review-Journal, where he also wrote the most popular humor column in the city\u2019s history. (For \u201cFear and Loafing,\u201d he tried out 176 Vegas jobs, including poker player, blackjack dealer and Follie Bergere dancer.) Corey has won more than 100 local, state and national awards for his journalism, which has also appeared in Rolling Stone, New York Magazine and the New York Post. Corey is a New York native whose hobbies include playing guitar, trying to be a better husband, and arguing with strangers on Facebook. Contact Corey at corey@casino.org.","url":"https:\/\/www.casino.org\/news\/author\/corey-levitan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/310389"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=310389"}],"version-history":[{"count":4,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/310389\/revisions"}],"predecessor-version":[{"id":310435,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/310389\/revisions\/310435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/310402"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=310389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=310389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=310389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}