{"id":324251,"date":"2024-07-02T15:59:04","date_gmt":"2024-07-02T20:59:04","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=324251"},"modified":"2024-07-03T09:56:47","modified_gmt":"2024-07-03T14:56:47","slug":"google-to-permit-dfs-internet-lottery-ads-in-most-us-states","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/","title":{"rendered":"Google to Permit DFS, Internet Lottery Ads in Most US States"},"content":{"rendered":"

Google, the largest provider of internet search services in the US, updated its advertising policies, allowing daily fantasy sports (DFS) operators and lottery courier services to run ads across more than 30 states and Washington, DC.<\/p>\n

\"Google\"
An illuminated Google logo is seen inside an office building in Zurich, Switzerland. The company updated its advertising policies for daily fantasy sports (DFS) and lottery courier companies. (Image: Reuters<\/em>)<\/figcaption><\/figure>\n

Advertisers that hold gaming licenses in one of approximately 40 countries — of which the US is one — are eligible to run DFS and internet lottery (iLottery) spots on Google. Other nations on that list include Brazil, Canada, France, Germany, South Korea, Sweden, and the UK.<\/p>\n

On July 15, 2024, the Google Ads Gambling and games policy<\/a> United States country-specifics will be updated. We will begin to accept and run ads for lottery-couriers in Arizona, Arkansas, Colorado, District of Columbia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, West Virginia, and Wyoming,\u201d according to Google.<\/p><\/blockquote>\n

Would-be advertisers also must substantiate to Google that they are licensed to provide gaming services in at least one of the states mentioned above. Of that group, 17 states have competitive online sports wagering markets.<\/p>\n

\u201cIf advertisers are targeting their ads in a state that does not require a license, the advertisers must be licensed in at least one other state that does require a license to operate Lottery Courier services,\u201d added Google.<\/p>\n

Google Making Gaming Ads More Efficient<\/h2>\n

Google\u2019s approval of DFS and lottery courier ads in select states brings some level of efficiency to the company\u2019s often cumbersome requirements surrounding wagering-related ads while still retaining relevant guidelines and regulations.<\/p>\n

\n

Until March 2021, Android users had to go straight to sportsbook operators\u2019 mobile applications to download apps, a stark contrast to rival Apple<\/a>, which made sports betting fare readily available in the iOS App Store.<\/p>\n<\/div>\n

That was one example of the internet company\u2019s pragmatic approach<\/a> to allowing wagering-related fare in its searches and app store. The company was famously slow in approving online sports betting and iGaming ads with wide reaches, too.<\/p>\n

For gaming companies to run ads with Google, the operators must meet 10 requirements. Those include various state and geographic requirements, not targeting ads to minors, keeping related apps out of Google\u2019s Designed for Families program, and displaying information about responsible gambling.<\/p>\n

Google Lottery Courier Standards Matter<\/h2>\n

Google\u2019s state-level regulations pertaining to lottery courier services such Lotto.com, The Lotter, and JackPocket are relevant because just New York<\/a> and New Jersey license and regulate those companies.<\/p>\n

\n

Likewise, the California Lottery<\/a> said last month it won’t pay jackpots won on tickets purchased on those apps. California isn\u2019t on the list of states in which Google will allow lottery courier ads. Nor are Hawaii and Utah — states that permit no forms of wagering at all.<\/p>\n<\/div>\n

Still, the breadth of states the internet search provider is allowing to see lottery courier spots could be viewed as a win for the still-nascent industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google, the largest provider of internet search services in the US, updated its advertising policies, allowing daily fantasy sports (DFS) operators and lottery courier services to run ads across more than 30 states and Washington, DC. Advertisers that hold gaming licenses in one of approximately 40 countries — of which the US is one — […]<\/p>\n","protected":false},"author":46,"featured_media":224735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14007,13699,1074,16693],"tags":[84813,13701,80968,82041],"acf":[],"yoast_head":"\nGoogle to Permit DFS, Internet Lottery Ads in Most US States<\/title>\n<meta name=\"description\" content=\"Google to Permit DFS, Internet Lottery Ads in Most US States.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to Permit DFS, Internet Lottery Ads in Most US States\" \/>\n<meta property=\"og:description\" content=\"Google to Permit DFS, Internet Lottery Ads in Most US States.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-02T20:59:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T14:56:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/\",\"url\":\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/\",\"name\":\"Google to Permit DFS, Internet Lottery Ads in Most US States\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Google.jpg\",\"datePublished\":\"2024-07-02T20:59:04+00:00\",\"dateModified\":\"2024-07-03T14:56:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Google to Permit DFS, Internet Lottery Ads in Most US States.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/google-to-permit-dfs-internet-lottery-ads-in-most-us-states\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Google.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Google.jpg\",\"width\":1440,\"height\":810,\"caption\":\"An illuminated Google logo is seen inside an office building in Zurich, Switzerland. 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