{"id":324877,"date":"2024-07-10T14:02:19","date_gmt":"2024-07-10T19:02:19","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=324877"},"modified":"2024-07-10T14:53:12","modified_gmt":"2024-07-10T19:53:12","slug":"caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/","title":{"rendered":"Caitlin Clark Sparks Nearly Fivefold Increase in WNBA Bets"},"content":{"rendered":"

Indiana Fever rookie Caitlin Clark is already one of the most visible players in the WNBA and that recognition is clear in the world of sports wagering, as data confirm games in which she plays draw more bets than the average WNBA tilt.<\/p>\n

\"Caitlin
Indiana Fever star Caitlin Clark (left) in a recent game. She’s driving a surge in WNBA betting. (Image: Michael Ainsworth\/AP<\/em>)<\/figcaption><\/figure>\n

In a new report, Optimove, a provider of customer relationship management (CRM) tools for iGaming and sportsbook operators, said that it studied \u201cover 15 million bets placed on 43 WNBA games,\u201d confirming that Clark prompts elevated levels of engagement among WNBA bettors, and to a significant extent at that.<\/p>\n

\"5d7c2062-586b-4524-9e68-1f38381f7bb9
Data confirm Caitlin Clark is driving a surge in WNBA betting. (Image: Optimove)<\/figcaption><\/figure>\n

“Optimove, conducted a comprehensive analysis of betting behavior for WNBA games in May 2024. The results reveal that games featuring Caitlin Clark and her team, the Indiana Fever, saw an average 380% increase in bets compared to the baseline game,\u201d according to the technology provider.<\/p>\n

The largest increase in handle for a game involving Clark was a clash between the Fever and the Connecticut Sun, but Optimove didn\u2019t specify which contest it was. The two teams have played three times this season, with the Sun winning each time.<\/p>\n

Caitlin Clark Carryover Effect from College<\/h2>\n

The WNBA is increasing in popularity<\/a> and much of it has to do with highly visible new stars such as Clark and her college rival Angel Reese. Reese, an LSU product, plays for the Chicago Sky.<\/p>\n

Speaking of college women\u2019s hoops, the effect Clark is having on WNBA betting is a carryover phenomenon from her playing days at Iowa when that team\u2019s contests drew significantly more bets than the typical NCAA women\u2019s game.<\/p>\n

\n

The 2024 title game between Clark\u2019s Iowa squad and eventual winner, South Carolina, drew \u201ca 620% increase in bets over the baseline game,\u201d according to Optimove, while the average college game in which Clark played saw the total number of wagers surge 540%.<\/p>\n<\/div>\n

The tech firm\u2019s \u201canalysis of the 2024 NCAA March Madness tournament for women and the WNBA games played in May reveals that individual players can significantly influence the betting landscape.\u201d<\/p>\n

Even Without Clark, WNBA Betting on the Rise<\/h2>\n

While Clark is getting most of the credit and some is flowing to Reese, among others, WNBA recognition and visibility in the betting community is increasing even without the league\u2019s new-found star power.<\/p>\n

\n

Even before the arrival of Clark and Reese, data indicated WNBA betting was on the rise, helped by the success of teams such as the Las Vegas Aces<\/a> and the New York Liberty. That much is apparent this year as games in which Clark isn\u2019t playing are still seeing a significant increase in total number of wagers placed. That\u2019s consistent with a theme seen during the 2023-24 college campaign.<\/p>\n<\/div>\n

\u201cGames without Caitlin Clark still experienced a 162% increase over the baseline,\u201d concluded Optimove.<\/p>\n","protected":false},"excerpt":{"rendered":"

Indiana Fever rookie Caitlin Clark is already one of the most visible players in the WNBA and that recognition is clear in the world of sports wagering, as data confirm games in which she plays draw more bets than the average WNBA tilt. In a new report, Optimove, a provider of customer relationship management (CRM) […]<\/p>\n","protected":false},"author":46,"featured_media":324878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1074,87223],"tags":[80968,82838],"acf":[],"yoast_head":"\nCaitlin Clark Sparks Nearly Fivefold Increase in WNBA Bets<\/title>\n<meta name=\"description\" content=\"Caitlin Clark Sparks Nearly Fivefold Increase in WNBA Bets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caitlin Clark Sparks Nearly Fivefold Increase in WNBA Bets\" \/>\n<meta property=\"og:description\" content=\"Caitlin Clark Sparks Nearly Fivefold Increase in WNBA Bets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T19:02:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T19:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/07\/CC2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/\",\"url\":\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/\",\"name\":\"Caitlin Clark Sparks Nearly Fivefold Increase in WNBA Bets\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/07\/CC2.jpg\",\"datePublished\":\"2024-07-10T19:02:19+00:00\",\"dateModified\":\"2024-07-10T19:53:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Caitlin Clark Sparks Nearly Fivefold Increase in WNBA Bets.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/caitlin-clark-sparks-nearly-fivefold-increase-in-wnba-bets\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/07\/CC2.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/07\/CC2.jpg\",\"width\":1100,\"height\":824,\"caption\":\"Indiana Fever start Caitlin Clark (left) in a recent game. 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