{"id":325742,"date":"2024-07-19T16:42:18","date_gmt":"2024-07-19T21:42:18","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=325742"},"modified":"2024-07-19T16:42:18","modified_gmt":"2024-07-19T21:42:18","slug":"genius-sports-partnering-with-musks-x-on-advertising-product","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/","title":{"rendered":"Genius Sports Partnering with Musk\u2019s X on New Advertising Product"},"content":{"rendered":"<p>Sports betting data provider Genius Sports is partnering with X, the social media platform formerly known as Twitter, on the \u201cTrend Genius\u201d product.<\/p>\n<figure id=\"attachment_242584\" aria-describedby=\"caption-attachment-242584\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-242584 size-post-thumbnail-858xAUTO\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter-858x483.jpg\" alt=\"Twitter\" width=\"858\" height=\"483\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter-858x483.jpg 858w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter-430x242.jpg 430w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg 1280w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><figcaption  id=\"caption-attachment-242584\"class=\"text-description\">X (formerly Twitter) owner Elon Musk. The social media site reach a deal with Genius Sports for the Trend Genius product.(Image: <em>Reuters<\/em>)<\/figcaption><\/figure>\n<p>Trend Genius is designed to deliver advertisements pertinent to real time conversations taking place on X. In a hypothetical example, an active, robust conversation with multiple participants on \u201csports betting X\u201d could be served ads from gaming companies. Financial terms of the agreement were not disclosed.<\/p>\n<blockquote class=\"main-blockquote\"><p>The new technology, built by Genius Sports and powered by X\u2019s Ads and Trend APIs, allows advertisers to align with the real-time conversations happening on the X platform across categories. When a specified topic organically reaches a set conversation velocity, pre-programmed creative will run to reach audiences when they\u2019re most engaged,\u201d according to a statement.<\/p><\/blockquote>\n<p>As the chatter shifts or wanes, the ads served by Trend Genius would be paused until momentum is regained. In simple terms, Trend Genius harnesses <a href=\"https:\/\/www.casino.org\/news\/draftkings-genius-sports-top-pick-as-online-betting-booms\/\">artificial intelligence (AI)<\/a> capabilities to show ads that are most relevant to specific X conversations and threads.<\/p>\n<h2>X Agreement Marks New Frontier for Genius Sports<\/h2>\n<p>The accord with X is unique for Genius and could showcase the latter\u2019s versatility while opening new markets beyond the world of sports wagering.<\/p>\n<div class=\"callout\">\n<p>Traditionally, the Genius business model has involved striking agreements with sports leagues and selling the obtained data to sportsbook operators. In the US, Genius has lucrative deals with the NCAA and the NFL, among others. Genius has long been a dominant name in the European <a href=\"https:\/\/www.casino.org\/canada\/sports-betting\/\">sports betting<\/a> data market, previously winning deals with the English Premier League (EPL) and Germany\u2019s Bundesliga, among others.<\/p>\n<\/div>\n<p><strong>Genius technology could help X advertisers more efficiently target and maximize those expenditures, which could be long-term selling points in the highly competitive internet ad space.<\/strong><\/p>\n<p>\u201cAs the exclusive data distributor for the NFL, NCAA, and the Premier League, Genius Sports relied on its heritage of building data-driven products to engineer real-time algorithms needed to start and stop ad spend across the X platform,\u201d said Josh Linforth of Genius Sports in the statement.<\/p>\n<h2>Advertising in Flux at X<\/h2>\n<p>Ad revenue is a vital part of the X business model and since Elon Musk acquired the social media giant in October 2022, some advertisers turned petty and reduced spending due to Musk\u2019s alleged political leanings.<\/p>\n<p>\u201cAfter the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments,\u201d according to Statista.<\/p>\n<p><strong>While X currently commands a small percentage of overall internet ad revenue, it is one of the most visited sites in the world. That could signal opportunity for the Trend Genius partnership to potentially bear fruit over the long-term<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports betting data provider Genius Sports is partnering with X, the social media platform formerly known as Twitter, on the \u201cTrend Genius\u201d product. Trend Genius is designed to deliver advertisements pertinent to real time conversations taking place on X. In a hypothetical example, an active, robust conversation with multiple participants on \u201csports betting X\u201d could [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":242584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,16693],"tags":[81898,82041],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genius Sports Partnering with Musk\u2019s X on Advertising Product<\/title>\n<meta name=\"description\" content=\"Genius Sports Partnering with Musk\u2019s X on New Advertising Product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Sports Partnering with Musk\u2019s X on Advertising Product\" \/>\n<meta property=\"og:description\" content=\"Genius Sports Partnering with Musk\u2019s X on New Advertising Product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-19T21:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/\",\"url\":\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/\",\"name\":\"Genius Sports Partnering with Musk\u2019s X on Advertising Product\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg\",\"datePublished\":\"2024-07-19T21:42:18+00:00\",\"dateModified\":\"2024-07-19T21:42:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Genius Sports Partnering with Musk\u2019s X on New Advertising Product.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg\",\"width\":1280,\"height\":720,\"caption\":\"X (formerly Twitter) owner Elon Musk. The social media site reach a deal with Genius Sports for the Trend Genius product.(Image: Reuters)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gaming Business\",\"item\":\"https:\/\/www.casino.org\/news\/gaming-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Genius Sports Partnering with Musk\u2019s X on New Advertising Product\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Genius Sports Partnering with Musk\u2019s X on Advertising Product","description":"Genius Sports Partnering with Musk\u2019s X on New Advertising Product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/","og_locale":"en_US","og_type":"article","og_title":"Genius Sports Partnering with Musk\u2019s X on Advertising Product","og_description":"Genius Sports Partnering with Musk\u2019s X on New Advertising Product.","og_url":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2024-07-19T21:42:18+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/","url":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/","name":"Genius Sports Partnering with Musk\u2019s X on Advertising Product","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg","datePublished":"2024-07-19T21:42:18+00:00","dateModified":"2024-07-19T21:42:18+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"Genius Sports Partnering with Musk\u2019s X on New Advertising Product.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/twitter.jpg","width":1280,"height":720,"caption":"X (formerly Twitter) owner Elon Musk. The social media site reach a deal with Genius Sports for the Trend Genius product.(Image: Reuters)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/genius-sports-partnering-with-musks-x-on-advertising-product\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Gaming Business","item":"https:\/\/www.casino.org\/news\/gaming-business\/"},{"@type":"ListItem","position":3,"name":"Genius Sports Partnering with Musk\u2019s X on New Advertising Product"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. 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