{"id":328168,"date":"2024-08-19T13:01:51","date_gmt":"2024-08-19T18:01:51","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=328168"},"modified":"2024-08-19T10:03:12","modified_gmt":"2024-08-19T15:03:12","slug":"hard-rock-bet-post-malone-sports-betting-ad","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/","title":{"rendered":"Hard Rock Bet Rolls With Post Malone for Sports Betting Commercial"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Hard Rock Bet, the retail and online sportsbook brand of <a href=\"https:\/\/www.casino.org\/news\/hard-rock-hollywood-dolled-out-1b-jackpots-this-year\/\">Hard Rock casinos<\/a>, rolled out its latest advertising campaign Monday morning titled &#8220;Roll With Us,&#8221; featuring rapper Post Malone.<\/span><\/p>\n<figure id=\"attachment_328171\" aria-describedby=\"caption-attachment-328171\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-post-thumbnail-858xAUTO wp-image-328171\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM-858x572.jpg\" alt=\"Hard Rock Bet Post Malone\" width=\"858\" height=\"572\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM-858x572.jpg 858w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM-430x287.jpg 430w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM-302x200.jpg 302w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM-238x158.jpg 238w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM-194x128.jpg 194w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM.jpg 1200w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><figcaption  id=\"caption-attachment-328171\"class=\"text-description\">Rapper Post Malone stars in a new commercial for Hard Rock Bet. The sportsbook is betting on the musician to help it gain market share in a competitive, crowded sports betting space. (Image: Hard Rock Bet)<\/figcaption><\/figure>\n<p class=\"p1\"><span class=\"s1\">Officials with Hard Rock International, the gaming, entertainment, and hospitality conglomerate owned by the Seminole Tribe of Florida, tell <i>Casino.org <\/i>that its newest advertising campaign seeks to differentiate Hard Rock Bet from the many other sportsbooks competing for bettors across the US. The first 30-second spot featuring Malone seemingly targets people who might not think they know enough about sports to participate.<\/span><\/p>\n<blockquote class=\"main-blockquote\">\n<p class=\"p1\"><span class=\"s1\">You can win big on Hard Rock Bet with a little bet or a Post Malone-sized bet,&#8221; a narrator says. &#8220;And you don&#8217;t need to know everything about every sport.&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">An actor sitting in a pool placing a bet on his phone then says to the camera, &#8220;Good, because I don&#8217;t.&#8221; \u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8220;All you need is a feeling and a phone,&#8221; the narrator continues. &#8220;Big payouts for every kind of player,&#8221; the spot concludes.<\/span><\/p>\n<div class=\"arve\" data-mode=\"normal\" data-provider=\"iframe\" id=\"arve-iframe-66ecba51a2542230397366\" style=\"max-width:900px;\">\n<span class=\"arve-inner\">\n<span class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-iframe-66ecba51a2542230397366\" data-src-no-ap=\"https:\/\/www.dropbox.com\/scl\/fi\/d52yqsf1qnyxv2aiy9g86\/HRD-SPORTS-ORGANIC-FALL-CAMPAIGN-FOR-THE-WIN-1920x1080-30_R0.mp4?rlkey=fjxtwwxhft38fjtcwgg4ks2gh&amp;e=3&amp;st=ex3wdfaw&amp;dl=0\" frameborder=\"0\" height=\"506.25\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.dropbox.com\/scl\/fi\/d52yqsf1qnyxv2aiy9g86\/HRD-SPORTS-ORGANIC-FALL-CAMPAIGN-FOR-THE-WIN-1920x1080-30_R0.mp4?rlkey=fjxtwwxhft38fjtcwgg4ks2gh&#038;e=3&#038;st=ex3wdfaw&#038;dl=0\" width=\"900\"><\/iframe>\n\n<\/span>\n\n<\/span>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.casino.org\\\/news\\\/hard-rock-bet-post-malone-sports-betting-ad\\\/#arve-iframe-66ecba51a2542230397366\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.dropbox.com\\\/scl\\\/fi\\\/d52yqsf1qnyxv2aiy9g86\\\/HRD-SPORTS-ORGANIC-FALL-CAMPAIGN-FOR-THE-WIN-1920x1080-30_R0.mp4?rlkey=fjxtwwxhft38fjtcwgg4ks2gh&amp;e=3&amp;st=ex3wdfaw&amp;dl=0\"}<\/script>\n<\/div>\n\n<h2 class=\"p1\"><span class=\"s1\"><b>Brand Identity<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Hard Rock Bet is legal and operational in Arizona, Iowa, Indiana, New Jersey, Ohio, Tennessee, and Virginia. And, after a two-year hiatus due to a legal challenge that reached the <a href=\"https:\/\/www.casino.org\/news\/supreme-court-denies-florida-sports-betting-case-seminole\/\">Florida Supreme Court<\/a>, the online sportsbook is again operational in Florida as of Nov. 7, 2023.<\/span><\/p>\n<div class=\"callout\">\n<p class=\"p1\"><span class=\"s1\">Hard Rock Bet presently holds only a small share of the legal US sports betting industry in terms of revenue but, according to state gaming revenue reports and gaming analysts, Hard Rock Bet&#8217;s market share increased from less than 1% in the third quarter of 2023 to about 2.5% after resuming operations in Florida, the country&#8217;s third-most populated state.<\/span><\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\">Hard Rock is seeking to differentiate its <a href=\"https:\/\/www.casino.org\/news\/hard-rock-digital-expands-social-gaming-division\/\">online gaming app<\/a> in a crowded market. Along with its online sportsbook operations, Hard Rock Bet runs an iGaming <a href=\"https:\/\/www.casino.org\/news\/first-time-gambler-wins-jackpot-at-hard-rock-atlantic-city\/\">product in New Jersey<\/a> with internet slots and table games.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8220;In a nation where sports and casino apps are becoming the norm, with 30 states legalizing betting apps, Hard Rock Bet stands out. It&#8217;s not just about placing bets; it&#8217;s about breaking barriers and welcoming everyone to the table &#8212; or in this case, the app. This ad was launched to gain more visibility for Hard Rock Bet,&#8221; a press release about the Post Malone partnership explained.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Post Malone Bio<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Hard Rock Bet follows sportsbook leaders DraftKings, FanDuel, BetMGM, and Caesars Sportsbook in paying a prominent celebrity to advertise its online sports betting operations. Notable celebs who have lent their likeness to online gaming apps include Jamie Foxx, Kevin Hart, Vince Vaughn, Shaq, and Ben Affleck.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Post Malone, born Austin Richard Post, is an <a href=\"https:\/\/www.casino.org\/news\/vegas-music-roundup-bruno-mars-adds-nye-machine-gun-kelly-sucks-at-blackjack-when-we-were-young-sideshows-return\/\">American rapper<\/a>, singer, songwriter, record producer, and guitarist. The 29-year-old broke on the music scene in 2015 with his debut track &#8220;White Iverson,&#8221; which went to No. 14 on the Billboard Hot 100.<\/span><\/p>\n<div class=\"callout\">\n<p class=\"p1\"><span class=\"s1\">His debut record after signing with Republic Records was &#8220;Stoney&#8221; in 2016, which went to No. 1 on the Billboard 200. The album was highlighted by &#8220;Congratulations&#8221; featuring Quavo, a single that reached No. 8 on the Hot 100.<\/span><\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\">Malone has since released five additional studio albums that have sold 13 million copies and 95 million digital downloads. That makes him the eighth-best-selling digital artist of all time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hard Rock Bet has teamed up with rapper Post Malone to advertise its sportsbook.<\/p>\n","protected":false},"author":25,"featured_media":328171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3313,1074],"tags":[88436,85849,13721,87166,89091,88397,82085,82775],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hard Rock Bet Rolls With Post Malone for Sports Betting Ad<\/title>\n<meta name=\"description\" content=\"Hard Rock Bet this morning rolled out its latest advertising campaign featuring rapper Post Malone titled, &quot;Roll With Us.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard Rock Bet Rolls With Post Malone for Sports Betting Ad\" \/>\n<meta property=\"og:description\" content=\"Hard Rock Bet this morning rolled out its latest advertising campaign featuring rapper Post Malone titled, &quot;Roll With Us.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-19T18:01:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T15:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Devin O&#039;Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasinoorgDevinO\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin O&#039;Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/\",\"url\":\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/\",\"name\":\"Hard Rock Bet Rolls With Post Malone for Sports Betting Ad\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM.jpg\",\"datePublished\":\"2024-08-19T18:01:51+00:00\",\"dateModified\":\"2024-08-19T15:03:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\"},\"description\":\"Hard Rock Bet this morning rolled out its latest advertising campaign featuring rapper Post Malone titled, \\\"Roll With Us.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/hard-rock-bet-post-malone-sports-betting-ad\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-17-at-1.16.57\u202fPM.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Rapper Post Malone stars in a new commercial for Hard Rock Bet. 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The sportsbook is betting on the musician to help it gain market share in a competitive, crowded sports betting space. 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Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. 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