{"id":328390,"date":"2024-08-19T16:55:21","date_gmt":"2024-08-19T21:55:21","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=328390"},"modified":"2024-08-20T09:32:20","modified_gmt":"2024-08-20T14:32:20","slug":"nfl-bettors-planning-to-wager-more-this-year-says-optimove","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/","title":{"rendered":"NFL Bettors Planning to Wager More This Year, Says Optimove"},"content":{"rendered":"

Football is the most wagered-on sport in the US, and the NFL leads the way. The 2024 season kicks off on Thursday, September 5, and in what could be good news for sportsbook operators, data suggest bettors will boost the frequency of their football wagers this year.<\/p>\n

\"The
The NFL logo on a football field. Football bettors are expected to wager more frequently this year, according to a study. (Image: CBS Sports<\/em>)<\/figcaption><\/figure>\n

Optimove\u2019s \u201cInsights 2024-25 Consumer Reports on NFL Wagering Intentions\u201d study indicates that 71% of bettors polled expect to bet on more NFL games per week this year, up from 63% last year. The percentage of bettors that place \u201cseveral\u201d NFL wagers per week is expected to climb to 43% in 2024 from 37% in 2023, according to the research firm<\/a>. In terms of bet size, the bulk of NFL bettors fall into three primary cohorts, with only small percentages placing tiny or exceptionally large wagers.<\/p>\n

\"\"
Expected frequency NFL bet sizes for the upcoming season, according to an Optimove study. (Image: Optimove)<\/figcaption><\/figure>\n

“Almost three in ten NFL bettors (32%) wager from $11 to $50<\/em> on a single bet. At either extreme of a bell-shaped curve of wagers is $1 to $5<\/em> at 5% of NFL gamblers, and 5% who wager more than $500 on a single bet,\u201d notes Optimove.<\/p>\n

Not surprisingly, more than eight in 10 (81%) of football bettors queried by Optimove place bets via mobile applications<\/a> or websites on computers.<\/p>\n

Maybe Some Hope for Other Operators<\/h2>\n

In the US sports wagering industry, it\u2019s clear that Flutter Entertainment\u2019s FanDuel<\/a> and DraftKings have a duopoloy, but the Optimove survey revealed potential spots of hope for the operators that trail \u201cbig two.\u201d \u00a0The study indicates that 68% of bettors use at least three apps per week.<\/p>\n

\u201cWhile Draft Kings<\/em> (24%) and Fanduel<\/em> (22%) were the top two branded name sites identified and preferred by NFL bettors, it must be noted that in 2023, our survey revealed that 23% of sports bettors said that they have no preference. It underscores that brand loyalty is fleeting in NFL sportsbooks,\u201d adds the research firm.<\/p>\n

\n

In making decisions about which mobile apps to use, bettors are less focused on branding than they are on promotions, free bets, and ease of use, observed Optimove. Bettors are also a superstitious lot, which isn\u2019t a stunning revelation. Forty-two percent of respondents told Optimove the primary reason they stopped using a particular mobile betting app was because they felt their luck ran out.<\/p>\n<\/div>\n

Ahead of the start of the 2024 football season, another encouraging sign for gaming companies is that 85% of bettors plan to try in-game or live wagering during this football season. Due to frequent stoppages in play, American football is conducive to live betting, but operators need to have the technology to keep up<\/a> with bettors\u2019 demands or risk losing those customers.<\/p>\n

Football Bettors Looking to Exercise Restraint<\/h2>\n

At a time when some studies indicate credit scores are declining in states allowing mobile sports betting, and others showing bettors selling investments<\/a> to fund their wagering habits, the Optimove survey shows some bettors are attempting to exercise restraint as the 2024 football season nears.<\/p>\n

\n

Ninety percent of those questioned said they have football betting budgets, though there is fluidity as to whether those budgets are set before the season commences, monthly, or weekly. On the other hand, nearly two-thirds of respondents said it\u2019s possible that this season, they\u2019ll bet more on an NFL game than they can afford to lose.<\/p>\n<\/div>\n

The good news is that many bettors are aware of resources to help them with problematic wagering, but some experts believe states could do better jobs of promoting those services.<\/p>\n

\u201cAccording to the National Council on Problem Gambling<\/a> (NCPG) Executive Director Keith Whyte, states have not been aggressive in setting protections for citizens<\/a>. For sportsbooks, it may place an onus on them to help identify and help bettors gamble responsibly. And it appears that sportsbook operators have stepped up. Of respondents, ninety-four percent (94%) felt their sports betting site has good responsible gambling practices in place,\u201d concludes Optimove.<\/p>\n","protected":false},"excerpt":{"rendered":"

Football is the most wagered-on sport in the US, and the NFL leads the way. The 2024 season kicks off on Thursday, September 5, and in what could be good news for sportsbook operators, data suggest bettors will boost the frequency of their football wagers this year. Optimove\u2019s \u201cInsights 2024-25 Consumer Reports on NFL Wagering […]<\/p>\n","protected":false},"author":46,"featured_media":292134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82961,1074],"tags":[81004,80968],"acf":[],"yoast_head":"\nNFL Bettors Planning to Wager More This Year, Says Optimove<\/title>\n<meta name=\"description\" content=\"NFL Bettors Planning to Wager More This Year, Says Optimove.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFL Bettors Planning to Wager More This Year, Says Optimove\" \/>\n<meta property=\"og:description\" content=\"NFL Bettors Planning to Wager More This Year, Says Optimove.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-19T21:55:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T14:32:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/The-NFL-logo-on-a-football-field.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/\",\"url\":\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/\",\"name\":\"NFL Bettors Planning to Wager More This Year, Says Optimove\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/The-NFL-logo-on-a-football-field.webp\",\"datePublished\":\"2024-08-19T21:55:21+00:00\",\"dateModified\":\"2024-08-20T14:32:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"NFL Bettors Planning to Wager More This Year, Says Optimove.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/nfl-bettors-planning-to-wager-more-this-year-says-optimove\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/The-NFL-logo-on-a-football-field.webp\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/The-NFL-logo-on-a-football-field.webp\",\"width\":1200,\"height\":675,\"caption\":\"The NFL logo on a football field. 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