{"id":329101,"date":"2024-08-28T17:10:01","date_gmt":"2024-08-28T22:10:01","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=329101"},"modified":"2024-08-29T10:36:09","modified_gmt":"2024-08-29T15:36:09","slug":"draftkings-buying-micro-bet-provider-simplebet","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/","title":{"rendered":"DraftKings Buying Microbet Provider Simplebet"},"content":{"rendered":"

DraftKings (NASDAQ: DKNG) said it will acquire Simplebet Inc., a provider of microbetting services, to bolster its suite of in-game betting products.<\/p>\n

\"Simpletbet\"
The Simpletbet logo. DraftKings said Wednesday it’s acquiring the microbetting provider. (Image: Simpletbet)<\/figcaption><\/figure>\n

Financial terms of the transaction weren’t disclosed. When rumors of the deal surfaced in May,<\/a> it was speculated that DraftKings could pay $120 million to $170 million for privately held Simplebet. The pair have an existing relationship. In 2021, they inked a deal<\/a> in which Simplebet provided microbetting services to DraftKings Sportsbook.<\/p>\n

The Proposed Transaction would allow for the integration of Simplebet\u2019s proprietary machine-learning models into DraftKings\u2019 best-in-class pricing and technology platform to create highly accurate betting opportunities during every moment of a game,\u201d according to a statement issued by the buyer. \u201cThe Proposed Transaction would improve the quality, breadth and speed of data throughout the DraftKings trading lifecycle, and would unlock a faster and more frictionless experience for the Company\u2019s customers.\u201d<\/p><\/blockquote>\n

Boston-based DraftKings is Simplebet\u2019s largest client. The target was valued at $210 million following a Series C funding round of $28.6 million three years ago.<\/p>\n

Simplebet Could Be Smart Deal for DraftKings<\/h2>\n

For DraftKings, the purchase of Simplebet could prove shrewd because microbetting is a fast-growing derivative of in-game or live betting — areas operators are pushing into<\/a> in efforts to increase handle and revenue.<\/p>\n

\n

In traditional live wagering, a bettor would wager on an updated total or spread, but microbetting expands upon that concept. The services offered by Simplebet allow operators such as DraftKings to present customers with bet options such as the outcome of the coin toss in a football game, balls and strikes in a baseball game, and so on. Bettors like those wagers because the outcomes are binary, and with the outcomes being known immediately, the bettor can decide to take their winnings and potentially place another bet or cut their losses.<\/p>\n<\/div>\n

In-game wagering has long been popular<\/a> in mature sports wagering markets such as Australia and Europe, and it\u2019s rapidly gaining momentum in the US. Underscoring why DraftKings may have found Simplebet to be an alluring target is the need for technology to make live and microbetting work.<\/p>\n

\u201cSimplebet has developed a scalable, maintainable, and highly performant foundation for a live betting platform that is algorithm oriented. With machine learning and automation to supplement the betting experience, Simplebet\u2019s proprietary models offer more in-play moments for bettors,\u201d according to the DraftKings statement.<\/p>\n

Inside Simplebet’s Story<\/h2>\n

New York-based Simplebet was founded in 2018 and is a business-to-business provider of microbetting markets on college basketball and football, Major League Baseball (MLB), the NBA, NFL, and the NHL.<\/p>\n

In addition to DraftKings, Simplebet sportsbook clients include Caesars Sportsbook, ESPN Bet, FanDuel, and Hard Rock Sportsbook, among others.<\/strong><\/p>\n

It\u2019s not yet clear if those operators will remain with Simplebet when it becomes part of DraftKings or if they\u2019ll pursue microbetting relationships with Simplebet competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

DraftKings (NASDAQ: DKNG) said it will acquire Simplebet Inc., a provider of microbetting services, to bolster its suite of in-game betting products. Financial terms of the transaction weren’t disclosed. When rumors of the deal surfaced in May, it was speculated that DraftKings could pay $120 million to $170 million for privately held Simplebet. The pair […]<\/p>\n","protected":false},"author":46,"featured_media":321019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,32093,1074,16693],"tags":[81903,81966,80968,82041],"acf":[],"yoast_head":"\nDraftKings Buying Micro-Bet Provider Simplebet<\/title>\n<meta name=\"description\" content=\"DraftKings Buying Micro-Bet Provider Simplebet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DraftKings Buying Micro-Bet Provider Simplebet\" \/>\n<meta property=\"og:description\" content=\"DraftKings Buying Micro-Bet Provider Simplebet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T22:10:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T15:36:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/05\/simplebetlogo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/\",\"url\":\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/\",\"name\":\"DraftKings Buying Micro-Bet Provider Simplebet\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/05\/simplebetlogo.png\",\"datePublished\":\"2024-08-28T22:10:01+00:00\",\"dateModified\":\"2024-08-29T15:36:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"DraftKings Buying Micro-Bet Provider Simplebet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-buying-micro-bet-provider-simplebet\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/05\/simplebetlogo.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/05\/simplebetlogo.png\",\"width\":1000,\"height\":558,\"caption\":\"The Simpletbet logo. DraftKings said today it's acquiring the micro-betting provider. 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