{"id":43894,"date":"2017-01-17T16:00:34","date_gmt":"2017-01-18T00:00:34","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=43894"},"modified":"2017-01-17T17:58:51","modified_gmt":"2017-01-18T01:58:51","slug":"macau-vip-segment-grows-13-percent-high-rollers-return","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/","title":{"rendered":"Macau VIP Segment Grows 13 Percent as High Rollers Return"},"content":{"rendered":"

Macau\u2019s VIP industry is showing signs of resurgence, as Chinese high rollers return to the high stakes baccarat tables of the world\u2019s gambling capital.<\/p>\n

\"High
The Parisian Macau\u2019s focus on non-gaming amenities has helped to lure the mass market gamblers to Macau, but are the high rollers returning too, or is it all smoking ban and mirrors? (Image: Sands China)<\/figcaption><\/figure>\n

VIP gaming rose 13 percent in the final quarter of 2016, according to Macau\u2019s Gaming Inspection and Coordination Bureau (DICJ). <\/span>Mass market, meanwhile, improved 7.3 percent, the second consecutive quarter of growth.<\/p>\n

The disappearance of the high rollers in 2014 precipitated 25 months of nose-diving revenues for the gambling hub, which had previously been one of the world\u2019s fastest growing economies. Beijing, concerned about capital flight and corruption among Communist Party officials, launched an unprecedented crackdown on the money flowing into Macau<\/a>.<\/p>\n

The initiative targeted the multi-billion-dollar junket industry, whose job it was to maintain the stream of rich Chinese gamblers into the enclave.<\/p>\n

The VIPs were sufficiently spooked to stay away and by September 2015, the junket industry was \u201cbroken,\u201d according to Rob Goldstein, LVS president.\u00a0 \u00a0<\/span><\/p>\n

Mass Market Reinvention <\/b><\/h2>\n

Macau\u2019s slow rebirth, beginning in August last year, has been fuelled largely by mass market growth, as the enclave reinvented itself as a destination for the Chinese middle classes, with a new emphasis on family-friendly attractions.\u00a0 \u00a0 \u00a0<\/span><\/p>\n

Three new casino resorts have opened in the last 12 months, most recently Sheldon Adelson\u2019s lavish $2.7 Billion Parisian Macao on the Cotai Strip.<\/p>\n

Meanwhile, Lawrence Ho\u2019s Studio City, Steve Wynn\u2019s Wynn Palace<\/a>, and Galaxy Entertainment\u2019s recently completed phase 2 on Galaxy Macau, have all added to Macau\u2019s skyline, each with a heavy focus on non-gaming attractions and amenities.<\/p>\n

\n

Why VIP’s have chosen to return now is unclear, and<\/span> Union Gaming Group analyst Grant Govertsen told Bloomberg this week he believed the figures may be misleading.<\/strong><\/p>\n<\/blockquote>\n

The increase in VIP revenue may be overstated, he said, as some casinos had reclassified higher-end mass market tables as VIP to dodge smoking restrictions in late 2014.<\/p>\n

Misleading Figures? <\/b><\/h2>\n

Nevertheless, Govertsen believes the health of the mass market segment is more important than the VIP sector because this is what will make Macau\u2019s recovery sustainable.<\/p>\n

\u201cThe strength seen in the fourth quarter was not primarily driven by VIP. It was driven by mass,\u201d he said. \u201cThis is very important in the context of what we see as a sustainable mass market led recovery.\u201d<\/p>\n

\u201cWhile we are very happy to finally see VIP turn positive, we remain cautious on the outlook for this segment, which is driven by increasing concerns on Beijing\u2019s stance on capital flight,\u201d he added.<\/p>\n

The VIP segment accounted for 53 percent of the gambling hub\u2019s overall gaming revenue throughout 2016, according to the latest figures, whether they are accurate or not.<\/p>\n

That\u2019s a definite improvement on the previous year but still some way short of its 73 percent peak in 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"

Macau\u2019s VIP industry is showing signs of resurgence, as Chinese high rollers return to the high stakes baccarat tables of the world\u2019s gambling capital. VIP gaming rose 13 percent in the final quarter of 2016, according to Macau\u2019s Gaming Inspection and Coordination Bureau (DICJ). Mass market, meanwhile, improved 7.3 percent, the second consecutive quarter of […]<\/p>\n","protected":false},"author":42,"featured_media":43897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,18],"tags":[],"acf":[],"yoast_head":"\nMacau VIP Segment Grows 13 percent as High Rollers Return<\/title>\n<meta name=\"description\" content=\"Are Macau high rollers coming back or are the latest figures on the VIP segment misleading?\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macau VIP Segment Grows 13 percent as High Rollers Return\" \/>\n<meta property=\"og:description\" content=\"Are Macau high rollers coming back or are the latest figures on the VIP segment misleading?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-18T00:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-18T01:58:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/parisian-macao.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/\",\"url\":\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/\",\"name\":\"Macau VIP Segment Grows 13 percent as High Rollers Return\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/parisian-macao.jpg\",\"datePublished\":\"2017-01-18T00:00:34+00:00\",\"dateModified\":\"2017-01-18T01:58:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Are Macau high rollers coming back or are the latest figures on the VIP segment misleading?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/macau-vip-segment-grows-13-percent-high-rollers-return\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/parisian-macao.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/parisian-macao.jpg\",\"width\":650,\"height\":366,\"caption\":\"The Parisian Macao\u2019s focus on non-gaming amenities has helped to lure the mass market gamblers to Macau, but are the high rollers returning too, or is it all smoking ban and mirrors? 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