{"id":44263,"date":"2017-01-26T15:00:59","date_gmt":"2017-01-26T23:00:59","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=44263"},"modified":"2017-01-26T16:11:09","modified_gmt":"2017-01-27T00:11:09","slug":"google-killed-17-million-ads-unlicensed-online-gambling-2016","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/","title":{"rendered":"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016"},"content":{"rendered":"

<\/b><\/i>Google wiped out over 17 million ads that promoted illegal, unlicensed online gambling<\/a> last year, the company announced in a blog post this week.<\/p>\n

\"Google
Google killed twice as many ads in 2016 as it did the previous year, ranging from those for unlicensed online gambling to payday loans companies to fake news, as well as millions that were just plain annoying. (Image: Reuters)<\/figcaption><\/figure>\n

The search giant said that it had witnessed \u201cmore attempts to advertise gambling-related promotions without proper authorizations from regulators in the countries they operate.\u201d<\/p>\n

The increase in illegal gambling advertising may, to a degree, be down due to\u00a0increased regulation across the world, as new countries chose to regulate online gambling within their borders and paint previously \u201cgray\u201d markets black.<\/p>\n

But it may also reflect the newly emerging technological trends, such as sites that facilitate gambling with virtual in-game items, as in Counter Strike: Global Offensive\u2019s \u201cskins,\u201d or new unregulated esports<\/a> betting markets. \u00a0 \u00a0<\/span><\/p>\n

Payday Loans and \u201cTabloid Cloakers\u201d<\/b><\/h2>\n

What\u2019s for sure, too, is that Google is cracking down harder on advertising that it deems illegal, exploitative or just plain annoying. It also last year broadened its definition of unacceptable.<\/p>\n

In July, for example, it banned ads for payday loan companies and has since removed five million of these. And reacting to the controversies surrounding \u201cfake news,\u201d it clamped down so-called \u201ctabloid cloakers;\u201d advertisers that disguise themselves as news sites, only to transport users to a site selling weight-loss pills (for example) when they are clicked on.\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n

\u201cIn 2016, we suspended more than 1,300 accounts for tabloid cloaking,\u201d wrote Scott Spencer, Google’s director of product management for sustainable ads.\u00a0\u201cUnfortunately, this type of bad ad is gaining in popularity because people are clicking on them.<\/p>\n

\n

\u201cAnd a handful of scammers can pump out a lot of bad ads,\u201d he continued. \u201cDuring a single sweep for tabloid cloaking in December 2016, we took down 22 cloakers that were responsible for ads seen more than 20 million times by people online in a single week.\u201d<\/strong><\/p>\n<\/blockquote>\n

1.7 Billion Ads Killed in 2016<\/b><\/h2>\n

Google may advocate a free and open web, but it\u2019s clearly also had enough of fraudulent or illegal advertising because it distracts from the legitimate ads the company completely relies on for its profits.<\/p>\n

In fact, unlicensed gambling operators represented a fairly small percentage of the 1.7 billion ads that Google zapped last year for violating its terms and conditions. That\u2019s twice has many as it killed in 2015 and over 12 times as many as it did in 2011.<\/p>\n

These included 68 million in bad pharmaceutical or healthcare ads and 80 million that were deemed to be \u201cdeceiving, misleading or shocking\u201d to users.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google wiped out over 17 million ads that promoted illegal, unlicensed online gambling last year, the company announced in a blog post this week. The search giant said that it had witnessed \u201cmore attempts to advertise gambling-related promotions without proper authorizations from regulators in the countries they operate.\u201d The increase in illegal gambling advertising may, […]<\/p>\n","protected":false},"author":42,"featured_media":44269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,19],"tags":[],"acf":[],"yoast_head":"\nGoogle Killed 17 Million Ads for Unlicensed Online Gambling in 2016<\/title>\n<meta name=\"description\" content=\"Illegal online gambling ads were just one type of the 1.7 billion \u201cbad ads\u201d caught up in Google\u2019s trawler net last year.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016\" \/>\n<meta property=\"og:description\" content=\"Illegal online gambling ads were just one type of the 1.7 billion \u201cbad ads\u201d caught up in Google\u2019s trawler net last year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-26T23:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-27T00:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/\",\"url\":\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/\",\"name\":\"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg\",\"datePublished\":\"2017-01-26T23:00:59+00:00\",\"dateModified\":\"2017-01-27T00:11:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Illegal online gambling ads were just one type of the 1.7 billion \u201cbad ads\u201d caught up in Google\u2019s trawler net last year.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg\",\"width\":720,\"height\":450,\"caption\":\"Google killed twice as many ads in 2016 as it did the previous year, ranging from those for unlicensed online gambling to payday loans companies to fake news, as well as millions that were just plain annoying. (Image: Reuters)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Financial\",\"item\":\"https:\/\/www.casino.org\/news\/financial\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\",\"name\":\"Casino.org Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"caption\":\"Casino.org Staff Writer\"},\"url\":\"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016","description":"Illegal online gambling ads were just one type of the 1.7 billion \u201cbad ads\u201d caught up in Google\u2019s trawler net last year.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016","og_description":"Illegal online gambling ads were just one type of the 1.7 billion \u201cbad ads\u201d caught up in Google\u2019s trawler net last year.","og_url":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2017-01-26T23:00:59+00:00","article_modified_time":"2017-01-27T00:11:09+00:00","og_image":[{"width":720,"height":450,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg","type":"image\/jpeg"}],"author":"Casino.org Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Casino.org Staff Writer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/","url":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/","name":"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg","datePublished":"2017-01-26T23:00:59+00:00","dateModified":"2017-01-27T00:11:09+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77"},"description":"Illegal online gambling ads were just one type of the 1.7 billion \u201cbad ads\u201d caught up in Google\u2019s trawler net last year.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/01\/97499691-google-tech-large_trans_NvBQzQNjv4BqpiVx42joSuAkZ0bE9ijUnFGe0z9p1LAF7TfYUjaG654.jpg","width":720,"height":450,"caption":"Google killed twice as many ads in 2016 as it did the previous year, ranging from those for unlicensed online gambling to payday loans companies to fake news, as well as millions that were just plain annoying. (Image: Reuters)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/google-killed-17-million-ads-unlicensed-online-gambling-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Financial","item":"https:\/\/www.casino.org\/news\/financial\/"},{"@type":"ListItem","position":3,"name":"Google Killed 17 Million Ads for Unlicensed Online Gambling in 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77","name":"Casino.org Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","caption":"Casino.org Staff Writer"},"url":"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/44263"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=44263"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/44263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/44269"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=44263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=44263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=44263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}