{"id":50292,"date":"2017-05-13T10:00:56","date_gmt":"2017-05-13T17:00:56","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=50292"},"modified":"2017-05-13T06:46:47","modified_gmt":"2017-05-13T13:46:47","slug":"wnba-teams-fanduel-becomes-first-womens-league-dfs-market","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/","title":{"rendered":"WNBA Teams Up with FanDuel, Becomes First Women\u2019s League in DFS Market"},"content":{"rendered":"

The Women\u2019s National Basketball Association (WNBA) has made the leap into the daily fantasy sports market, in partnership with FanDuel.<\/p>\n

\"WNBA
The WNBA hopes that the deal with FanDuel, and a streaming agreement with Twitter announced last week, will bring women\u2019s basketball to a wider audience. (Image: Ross D Franklin\/Associated Press)<\/figcaption><\/figure>\n

It will be first professional women\u2019s sports league to do so, just as the NBA<\/a> became the first major league to partner with DFS aback in 2014.<\/p>\n

WNBA president Lisa Borders told ESPN she hoped that DFS\u2019 ability to ramp up player engagement in sports would increase exposure for the women\u2019s game.<\/p>\n

“We are constantly looking to innovate by finding new opportunities to engage with our passionate fans and introduce the WNBA to wider audiences,” she said. “This partnership with FanDuel and our new one-day fantasy game will be a fresh, unique way for fans to further connect with their favorite WNBA players and teams throughout our season.”<\/p>\n

Reaching New Fans<\/b><\/h2>\n

The announcement coincides with the beginning, this weekend, of the WNBA\u2019s 21st season. FanDuel has said it will offer freeroll WNBA contests for prizes, as part of it\u2019s side of the deal to promote the league, as well as regular games real-money games. Participants in the freerolls will be able to win tickets to games and merchandise.<\/p>\n

\n

“We’ve seen fantasy sports as one of the most engaging ways for fans to interact with the game,” said WNBA chief operating officer Jay Parry. “It’s in line with our growth strategy. We see this as a way to engage with new fans. … We’re happy that FanDuel recognized the potential and growing interest in women’s sport.”<\/strong><\/p>\n<\/blockquote>\n

FanDuel spokeswoman Justine Sacco said her company was delighted to have another option for players over the summer, a time when the sports schedule is lighter.<\/p>\n

FanDuel players are \u201chighly engaged,\u201d she said, and are eager for more opportunities to play fantasy contests, which meant bringing the WNBA on board was a \u201cno-brainer.\u201d<\/p>\n

Twitter Streaming Deal<\/b><\/h2>\n

DraftKings<\/a>, FanDuel\u2019s former rival, with whom it is currently negotiating a merger, told the Associated Press via email that it was considering adding WNBA games this summer.<\/p>\n

The DraftKings agreement comes just a week after the WNBA announced a deal with Twitter that will see it become the first women\u2019s league to live-stream its games via the social media platform, as it seeks to reach out to a wider, global audience.<\/p>\n

The league will stream 20 games per season for the next few years, beginning with the Dallas Wings against the Phoenix Mercury on May 14.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

The Women\u2019s National Basketball Association (WNBA) has made the leap into the daily fantasy sports market, in partnership with FanDuel. It will be first professional women\u2019s sports league to do so, just as the NBA became the first major league to partner with DFS aback in 2014. WNBA president Lisa Borders told ESPN she hoped […]<\/p>\n","protected":false},"author":42,"featured_media":50293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,16,1074],"tags":[],"acf":[],"yoast_head":"\nWNBA Teams Up with FanDuel, Becomes First Women\u2019s League in DFS Market<\/title>\n<meta name=\"description\" content=\"WNBA aims to further cause of Women\u2019s basketball through a new DFS agreement with FanDuel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WNBA Teams Up with FanDuel, Becomes First Women\u2019s League in DFS Market\" \/>\n<meta property=\"og:description\" content=\"WNBA aims to further cause of Women\u2019s basketball through a new DFS agreement with FanDuel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-13T17:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-13T13:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/05\/Y-WNBA-facebookJumbo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/\",\"url\":\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/\",\"name\":\"WNBA Teams Up with FanDuel, Becomes First Women\u2019s League in DFS Market\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/05\/Y-WNBA-facebookJumbo.jpg\",\"datePublished\":\"2017-05-13T17:00:56+00:00\",\"dateModified\":\"2017-05-13T13:46:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"WNBA aims to further cause of Women\u2019s basketball through a new DFS agreement with FanDuel.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/wnba-teams-fanduel-becomes-first-womens-league-dfs-market\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/05\/Y-WNBA-facebookJumbo.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/05\/Y-WNBA-facebookJumbo.jpg\",\"width\":1050,\"height\":550,\"caption\":\"The WNBA hopes that the deal with FanDuel, and a streaming agreement with Twitter announced last week, will bring women\u2019s basketball to a wider audience. 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