\u00a0 <\/span>through the sale of media rights to mainstream brands and broadcasters.<\/p>\nAdvertising and sponsorship generated around $280 million last year, a figure that\u2019s expected to rise to $1 billion by 2022.<\/p>\n
Esports Gambling Likely to Grow<\/b><\/h2>\n
Likewise, the esports gambling market is currently small but growing. Most major online bookmakers currently offer wagers on esports tournaments in markets where it is legal.<\/p>\n
These markets are likely to grow in tandem with esports as future broadcasting deals and exposure beyond the likes of TwitchTV and YouTube bring it to new audiences.<\/p>\n
\u201c[Esports] is definitely still at an early stage, it is unquestionably taking time,\u201d Dan Cryan, analyst at IHS, told the Financial Times<\/i>.\u00a0\u201cThe audience might be small, but within its demographic, it is overindexing versus traditional sports on TV.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Suggestions that esports viewing figures are beginning to rival those of traditional mainstream sports are exaggerated, according to a new report by IHS Markit, although that\u2019s not to say they aren\u2019t growing at a rapid pace. IHS Markit found that, worldwide, time dedicated to watching esports was up 19 percent on last year, to over […]<\/p>\n","protected":false},"author":42,"featured_media":50298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,3312,19,16,1074],"tags":[],"acf":[],"yoast_head":"\n
Esports Viewing Figures No Challenge to Mainstream Sports\u2026 Not Yet, Says Report<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n