\u201cWe all understood that we were learning and experimenting,\u201d said Melissa Price, senior vice president of gaming enterprise for Caesars Entertainment. \u201cIt was a big learning experience for all of us. People have to come find the games in a sea of 1,500 slots.<\/p><\/blockquote>\n
\u201cIf I put a game in the middle of the sea of slots, it just looks the same. Potential players just walk right past,\u201d she added.<\/p>\n
Trying to Find That Millenial Hot Button<\/h2>\n The buying power of Millennials, or those born between 1980 and 2000, is expected to overtake the Baby Boomers\u2019 by 2020, according to the Press of Atlantic City<\/em>. This demographic is visiting Las Vegas in greater numbers than ever before, but not, apparently, to gamble. For a generation brought up with high-tech video gaming, the one-dimensionality of casino slots, in particular, fails to capture their imagination en masse.<\/p>\nAccording to the Association of Gaming Equipment Manufacturers, the amount wagered on slot machines had fallen from a 2007 high of $355 billion to $291 billion in 2014.<\/p>\n
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Skilled-based gaming machines employ a similar financial model to traditional slots, but the key difference is that players can reduce the house edge by being more adept at a certain game. Previously, everyone playing a casino slot had to have exactly the same chance of winning, by law.<\/strong><\/p>\n<\/div>\nBlaine Graboyes, CEO of GameCo, told the Press of Atlantic City<\/em> that there were no hard feelings over the pulling of the machines and that his company would continue to work with Caesars and other operators in finding a formula that works.<\/p>\n","protected":false},"excerpt":{"rendered":"Caesars’ first-ever skill-based gaming experiment, involving slots-video game hybrids, appears to be a bust. The machines are being pulled from the gaming floor in its New Jersey casinos after failing to earn their keep. When Caesars launched the video gaming machines (VGMs) at three of their Atlantic City properties back in November, the move was […]<\/p>\n","protected":false},"author":42,"featured_media":52289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18],"tags":[],"acf":[],"yoast_head":"\n
Caesars Sends Skill-Based Games Packing from AC Properties<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n