\u201cI\u2019m really proud of this statue,\u201d explained the ever-helpful \u201cPaddy Power spokesman.\u201d<\/p>\n
\n\u201cWe tried to make the installation look as lifelike as possible to Theresa May, which is why it\u2019s two-dimensional and largely wooden.\u201d<\/strong><\/p>\n<\/blockquote>\nPistorius Controversy<\/b><\/h2>\n This is unlikely to be Robertson\u2019s parting shot, though; he\u2019s due remain in the job for another six months, before he leaves to form his own creative agency, and so we can expect a few more stunts before he finally departs .\u00a0 \u00a0<\/span><\/p>\n\u201cKen is a unique person and filling the void that he leaves will take a special talent, so I\u2019m delighted that he will be around for quite some time to come,\u201d Paddy Power Betfair staff were told via an email this week. \u201cHe will be sorely missed and closer to the time, we will take the opportunity to celebrate a quite brilliant career.\u201d<\/p>\n
Robertson\u2019s own personal favorite Paddy Power ad is also, tellingly, the most complained-about advertisement in British history.\u00a0 \u00a0 \u00a0<\/span><\/p>\n\nThe bookmaker\u2019s offer of \u201cmoney back if he walks\u201d on the Oscar Pistorius trial resulted in a record 5,525 complaints being received by the UK\u2019s advertising watchdog.<\/strong><\/p>\n<\/blockquote>\nCareer Highs<\/b><\/h2>\n Other career highlights include a blind soccer player kicking a cat up a tree (the most complained-about TV spot of 2010); a spot that featured Jesus trying to clean up Italy\u2019s scandal hit football industry (quickly banned in Italy); and the overnight appearance of a jockey riding the 3,000-year-old Uffington White Horse hill carving in Oxfordshire.<\/p>\n
Then there was the time the company was sanctioned by the London Olympics committee during the London Games for claiming to be the \u201cofficial sponsor of the biggest athletics event in London this year.\u201d<\/p>\n
Paddy Power<\/a> had, in fact, sponsored an athletics event in the small agricultural village of London, France.\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\nThe bookmaker also sent a Mexican Marriachi band to welcome Donald Trump on his most recent visit to Scotland, and advertised its odds on the US election by asking \u201cis orange the new black?\u201d<\/p>\n
Robertson\u2019s risky wit will be sorely missed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ken Robertson, Paddy Power\u2019s maverick advertising chief, or \u201cHead of Mischief,\u201d to give him his official title, is moving on. During a 19-year stint at the company, he dreamed some of the most controversial and memorable campaigns in advertising history. Always topical, irreverent, thoroughly un-PC, and quite often summarily banned by advertising watchdogs, Robertson\u2019s ideas […]<\/p>\n","protected":false},"author":42,"featured_media":53087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,19],"tags":[],"acf":[],"yoast_head":"\n
Paddy Power Genius \u201cHead of Mischief,\u201d Ken Robertson Calls It a Day<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n