{"id":54396,"date":"2017-07-12T14:00:04","date_gmt":"2017-07-12T21:00:04","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=54396"},"modified":"2017-07-12T11:52:37","modified_gmt":"2017-07-12T18:52:37","slug":"google-opens-androids-play-store-real-money-gambling-apps","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/","title":{"rendered":"Google Opens Android\u2019s Play Store to Real-Money Gambling Apps"},"content":{"rendered":"

Google is set to abolish its longstanding ban on real-money gambling apps at its Android Google Play app store, provided operators are licensed in the countries they are targeting.<\/p>\n

\"Google
Open for Business: Google Play will begin offering real-money gambling apps from August this year, provided they tick the regulatory boxes. (Image: Google Play)<\/figcaption><\/figure>\n

The apps will initially be available only for users in the UK<\/a>, France and Ireland from the beginning of August, but may be rolled out into other jurisdictions where online gambling is legal \u201cat a later date,\u201d according to Google.<\/p>\n

While it has always been possible to gamble on Android devices, users would not find them in the Android marketplace. Instead, they would have to visit an online gambling site directly and download the app at the source, or find it through a third-party app. This restricted the operator\u2019s route to market and ability to use the Play Store as a direct acquisition tool.<\/p>\n

Android owns around 50 percent of the smart phone market, which means the new rules will open up a vast customer acquisition channel for online gambling operators<\/a>.<\/p>\n

Ban Avoided Regulatory Headache<\/strong><\/h2>\n

Gambling ads and branded free-to-play apps were previously permitted on Google Play, as long as developers were compliant with local laws and Google\u2019s own regulations, which included not targeting underage users and including responsible gambling messages on their ads.<\/p>\n

Google implemented the real-money app ban in 2013 because of difficulties verifying the age of users of its devices, and because serving a global market with widely differing gambling laws in each jurisdiction provided it with a legal headache.<\/strong><\/p><\/blockquote>\n

At the time of writing, the Play Store\u2019s terms and conditions state: \u201cWe don\u2019t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting, lotteries, or games of skill that offer prizes of cash or other value.\u201d<\/p>\n

Change of Heart<\/strong><\/h2>\n

But the tech giant appears to have overcome these qualms. This week it emailed gambling firms and app developers advising them of the new rules.<\/p>\n

One recipient was Andrew Daniels, managing director of UK based tech company Degree 53, whose clients include BetFred and 888 holdings.<\/p>\n

\u201cUpon submission, developers will be required to provide documentation for the apps, including licenses for the countries they\u2019re looking to target,\u201d explained Daniels on the Degree 53 blog. \u201cThis process will likely be similar to Apple\u2019s, taking slightly longer to approve to make sure everything is done correctly and legally.\u201d<\/strong><\/p><\/blockquote>\n

There was a suggestion as early as September 2015 that Google\u2019s attitude was changing when, on the eve of that year\u2019s NFL season, it quietly allowed daily fantasy sports site DraftKings\u2019 and FanDuel\u2019s real-money apps into the Play Store.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google is set to abolish its longstanding ban on real-money gambling apps at its Android Google Play app store, provided operators are licensed in the countries they are targeting. The apps will initially be available only for users in the UK, France and Ireland from the beginning of August, but may be rolled out into […]<\/p>\n","protected":false},"author":42,"featured_media":54398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,19,20],"tags":[],"acf":[],"yoast_head":"\nGoogle Opens Android\u2019s Play Store to Real-Money Gambling Apps<\/title>\n<meta name=\"description\" content=\"Gambling apps in the Google Play Store will provide online gambling operators with a vast customer acquisition channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Opens Android\u2019s Play Store to Real-Money Gambling Apps\" \/>\n<meta property=\"og:description\" content=\"Gambling apps in the Google Play Store will provide online gambling operators with a vast customer acquisition channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-12T21:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-12T18:52:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/07\/google_play_store_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/\",\"url\":\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/\",\"name\":\"Google Opens Android\u2019s Play Store to Real-Money Gambling Apps\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/07\/google_play_store_logo.jpg\",\"datePublished\":\"2017-07-12T21:00:04+00:00\",\"dateModified\":\"2017-07-12T18:52:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Gambling apps in the Google Play Store will provide online gambling operators with a vast customer acquisition channel.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/google-opens-androids-play-store-real-money-gambling-apps\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/07\/google_play_store_logo.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/07\/google_play_store_logo.jpg\",\"width\":1000,\"height\":750,\"caption\":\"Open for Business: Google Play will begin offering real-money gambling apps from August this year, provided they tick the regulatory boxes. 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