In addition to the VIP gaming areas, Sands is renovating all 2,841 rooms and 64 suites at The Venetian. And earlier this month, the company completed refurbishment of the Four Seasons Hotel’s 360 rooms and suites at the Plaza.<\/p>\n
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Sands China has five properties in Macau, but just one on the city’s downtown peninsula, which served as the city’s gaming hub prior to Cotai. Opened in 2004, Sands Macau was Las Vegas Sands’ first property outside of Las Vegas, but today it seems to be on the backburner, as the company revealed no renovation earmarked for the relatively small 289-room venue.<\/p>\n<\/div>\n
VIP Migration in Macau<\/b><\/h2>\n
In 2014, Jinping’s administration began more actively monitoring VIP junket tours that were colluding with casinos to offer pricey travel packages to customers on the mainland in exchange for gambling credit. As a result, fewer high rollers were being enticed to Macau casinos, their total gaming win dropped from $45 billion in 2013 to $28 billion in 2016.<\/p>\n
This also led to many resorts rethinking their marketing strategies in an effort to attract more of the mass market. It’s presumably worked, as overall tourism continues to rise. The Macau Government Tourist Office predicts a five percent bump in total visitors this year.\u00a0<\/strong><\/p>\nWhile that’s good news for resort companies<\/a> that need to keep their thousands of rooms occupied, the VIP still appears to be king when it comes to generating gaming revenues. And those returning high rollers now prefer the glitz and glamour of the Cotai Strip over the aging downtown peninsula.<\/p>\n","protected":false},"excerpt":{"rendered":"Sands China revealed in its half-year financial report plans to renovate VIP areas inside the Venetian Macau and the Plaza Macau. Slated for completion in 2018, the intent of the makeovers is to “create a new benchmark” for VIP gaming in the world’s richest gambling hub. Sands China, the operating unit of billionaire Sheldon Adelson’s […]<\/p>\n","protected":false},"author":42,"featured_media":56587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,18],"tags":[],"acf":[],"yoast_head":"\n
Sands China Welcomes Back VIPs with Updates to Venetian, Plaza Macau<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n