{"id":63744,"date":"2017-11-21T16:00:09","date_gmt":"2017-11-22T00:00:09","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=63744"},"modified":"2017-12-12T08:09:26","modified_gmt":"2017-12-12T16:09:26","slug":"industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/","title":{"rendered":"Industry Still Has High Hopes for Skill-Based Machines Despite Slow Start"},"content":{"rendered":"

Casinos had hoped that the addition of skill-based gambling machines<\/a> might bring in more revenue from millennials, but so far, that doesn\u2019t seem to be panning out.<\/p>\n

\"Skill
Skill-based casino machines have appeared in Las Vegas and Atlantic City, but still aren\u2019t available in many other jurisdictions. (Image: Patrick Connolly\/Las Vegas Review-Journal)<\/figcaption><\/figure>\n

Nonetheless, many in the industry still believe that these games are part of the formula for attracting younger players in the future.<\/p>\n

\u201cCasinos thrive on new gaming content, and the skill-based products will definitely be increasing their footprint long-term,\u201d gaming consultant Robert Ambrose told The Press of Atlantic City<\/em>. \u201cI think with the skill-based product, the industry needs to take a long-term view.\u201d<\/p>\n

Caesars Removes Machines from Atlantic City Properties<\/strong><\/h2>\n

So far, the reaction to these machines has been lukewarm at best. In Atlantic City, Caesars Entertainment initially had more than 20 such games manufactured by GameCo installed at their properties.<\/p>\n

After a six-month run, Caesars removed them from their floors, as the machines weren\u2019t even generating enough income to cover the rights fees for the games.<\/p>\n

GameCo CEO Blaine Graboyes still thinks his titles have a lot of promise in the long-term, and predicts that skill-based machines could make up five percent of the games on casino floors in five years. He believes that marketing is key to getting players to accept a fundamentally different type of gambling experience.<\/p>\n

\u201cThe big thing that we took away was how to market the machines,\u201d Graboyes said. \u201cJust dropping the product on the casino floor and seeing what happens will doom it before it starts.\u201d<\/strong><\/p><\/blockquote>\n

Some operators in Atlantic City are sticking with the games even if they haven\u2019t yet brought in impressive revenues. Steve Callender, general manager at Tropicana Atlantic City<\/a>, says that his casino believes the machines are slowly gaining in popularity.<\/p>\n

\u201cAlthough they don\u2019t perform to the level of our traditional slot machines, we\u2019re generating incremental revenue from this new demographic,\u201d Callender said.<\/p>\n

Many Jurisdictions Yet to Approve Skill-Based Machines<\/strong><\/h2>\n

Along with gaining acceptance with gamblers, another growth opportunity for skill-based games will come when the machines are approved in more markets. There are still many jurisdictions where such options aren\u2019t yet legal, though regulators are looking at them as a possibility.<\/p>\n

During the MGS Entertainment Show 2017, Aruze Gaming Macau Senior Sales Manager Kevin Lee told GGRAsia <\/em>that regulators in Macau are considering the possible introduction of skill-based options to resorts in the market.<\/p>\n

\u201cThe introduction of skill-based games really depends on the laws and regulations,\u201d Lee said. \u201cWe are still uncertain about that, and we have to enquire of the Macau Gaming Inspection and Coordination Bureau whether it is plausible.\u201d<\/strong><\/p>\n

Lee echoed the feelings of others in the industry, saying that the addition of games where players have more control over their results could attract a younger generation of gamblers.<\/p>\n

\u201cYoung people like playing video games,\u201d he said. \u201cIf there are things that [players] can control, that is [a better experience].\u201d<\/p>\n

Similarly, Pennsylvania doesn\u2019t currently allow for skill-based machines in the state\u2019s casinos. But Andre Barnabei, vice president of slot operations at Rivers Casino in Pittsburgh, says he would love to see them approved in the future.<\/p>\n

\u201cIt is something we would look forward to offering at Rivers Casino,\u201d he told CBS Pittsburgh. <\/em>\u201cIt is not approved in the state of Pennsylvania.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Casinos had hoped that the addition of skill-based gambling machines might bring in more revenue from millennials, but so far, that doesn\u2019t seem to be panning out. Nonetheless, many in the industry still believe that these games are part of the formula for attracting younger players in the future. \u201cCasinos thrive on new gaming content, […]<\/p>\n","protected":false},"author":42,"featured_media":63756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,18],"tags":[],"acf":[],"yoast_head":"\nIndustry Still Has High Hopes for Skill-Based Machines Despite Slow Start<\/title>\n<meta name=\"description\" content=\"Skill-based machines may not have set casino floors on fire, but the gaming industry still thinks they will be important for attracting new players.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Still Has High Hopes for Skill-Based Machines Despite Slow Start\" \/>\n<meta property=\"og:description\" content=\"Skill-based machines may not have set casino floors on fire, but the gaming industry still thinks they will be important for attracting new players.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-22T00:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-12T16:09:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/11\/8693119_web1_space-invaders-launch_060817pc_005.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/\",\"url\":\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/\",\"name\":\"Industry Still Has High Hopes for Skill-Based Machines Despite Slow Start\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/11\/8693119_web1_space-invaders-launch_060817pc_005.jpg\",\"datePublished\":\"2017-11-22T00:00:09+00:00\",\"dateModified\":\"2017-12-12T16:09:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Skill-based machines may not have set casino floors on fire, but the gaming industry still thinks they will be important for attracting new players.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/industry-still-has-high-hopes-for-skill-based-machines-despite-slow-start\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/11\/8693119_web1_space-invaders-launch_060817pc_005.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/11\/8693119_web1_space-invaders-launch_060817pc_005.jpg\",\"width\":1050,\"height\":838,\"caption\":\"Skill-based casino machines have appeared in Las Vegas and Atlantic City, but still aren\u2019t available in many other jurisdictions. 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