{"id":68177,"date":"2018-01-25T16:00:14","date_gmt":"2018-01-26T00:00:14","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=68177"},"modified":"2018-01-25T13:21:15","modified_gmt":"2018-01-25T21:21:15","slug":"arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/","title":{"rendered":"British Soccer Team Arsenal Becomes First Major Sports Outfit to Promote Cryptocurrency"},"content":{"rendered":"

English Premier League (EPL) club Arsenal<\/a> has become the first sports team in the world to partner with a cryptocurrency. The soccer team known as “The Gunners\u201d has sealed a deal with crypto gambling platform provider CashBet, which will see them promote CashBet Coin\u2019s forthcoming initial coin offering (ICO) at the Emirates Stadium in North London.<\/p>\n

\"Cashbet
Arsenal players Granit Xaka, Alex Iwobi, and Hector Bellerin (left to right) will soon be sporting the new Cashbet Arsenal shirt, as the team signs a world-first sports cryptocurrency deal. (Image: Arsenal.com)<\/figcaption><\/figure>\n

An ICO essentially introduces a new currency to the market, acting as a way for a firm to raise capital by selling a percentage of the tender to early backers.<\/p>\n

CashBet executives have said they hope to raise between $40 million and $70 million from the initial sale of the tokens, which are designed to be used on CashBet\u2019s mobile gambling apps and will initially be priced at 50 cents.<\/p>\n

EPL\u2019s Uneasy Relationship with Gambling <\/strong><\/h2>\n

CashBet CEO and founder Mike Reaves said in a company statement that the coin is actively targeting a \u201cglobal, multi-billion-dollar marketplace of igaming content providers, operators and players,\u201d adding that partnering with \u201cone of the world\u2019s true football [soccer] giants\u201d will allow his new currency to \u201cbuild our brand and engage this audience in a meaningful way.\u201d<\/p>\n

The news comes at a time when bitcoin has been taking a dip after reaching record-breaking heights in 2017. The cryptocurrency has now dropped in value to just over $11,000 from an all all-time-high of $19,200 at the beginning of the year.<\/p>\n

It also comes as the commercial relationship between gambling and soccer<\/a> is becoming increasingly controversial. There have been several high-profile cases lately of soccer players with serious gambling addictions, and Britain’s BBC TV network has reported that betting on games among players is widespread.<\/strong><\/p>\n

Cutting Deals<\/strong><\/h2>\n

Last year, the Football Association (FA), English Soccer\u2019s governing body, was accused of having too cozy a financial relationship with betting companies.<\/p>\n

Bowing to pressure, the FA cut short its four-year multimillion-pound sponsorship deal with bookmaker Ladbrokes after only one season. It also banned all future commercial sponsorship deals between betting companies and its organization.<\/p>\n

\n

North of the border, however, things are very different. This week Ladbrokes and the Scottish Professional Football League announced a new \u00a35 million ($7 million) two-year sponsorship deal.<\/p>\n<\/div>\n

And EPL clubs remain free to pursue deals with betting companies. This season, nine out of 20 EPL teams bear the logos of bookmakers across their chests, with operators collectively paying $62 million for the privilege.<\/p>\n","protected":false},"excerpt":{"rendered":"

English Premier League (EPL) club Arsenal has become the first sports team in the world to partner with a cryptocurrency. The soccer team known as “The Gunners\u201d has sealed a deal with crypto gambling platform provider CashBet, which will see them promote CashBet Coin\u2019s forthcoming initial coin offering (ICO) at the Emirates Stadium in North […]<\/p>\n","protected":false},"author":42,"featured_media":68178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,16,1074],"tags":[],"acf":[],"yoast_head":"\nArsenal Becomes First Major Sports Team to Promote Cryptocurrency<\/title>\n<meta name=\"description\" content=\"Arsenal teams up with gambling company CashBet\u2019s new cryptocurrency to promote forthcoming initial coin offering, making it the first sports team to do so.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arsenal Becomes First Major Sports Team to Promote Cryptocurrency\" \/>\n<meta property=\"og:description\" content=\"Arsenal teams up with gambling company CashBet\u2019s new cryptocurrency to promote forthcoming initial coin offering, making it the first sports team to do so.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-26T00:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-25T21:21:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/01\/29784_Arsenal-team.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"462\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/\",\"url\":\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/\",\"name\":\"Arsenal Becomes First Major Sports Team to Promote Cryptocurrency\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/01\/29784_Arsenal-team.jpg\",\"datePublished\":\"2018-01-26T00:00:14+00:00\",\"dateModified\":\"2018-01-25T21:21:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Arsenal teams up with gambling company CashBet\u2019s new cryptocurrency to promote forthcoming initial coin offering, making it the first sports team to do so.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/arsenal-becomes-first-major-sports-team-to-promote-cryptocurrency\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/01\/29784_Arsenal-team.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/01\/29784_Arsenal-team.jpg\",\"width\":462,\"height\":328,\"caption\":\"Arsenal players will be wearing a new kit that includes the Cashbet Arsenal shirt, as the team signs a world-first cryptocurrency deal. 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