{"id":69911,"date":"2018-02-13T14:00:54","date_gmt":"2018-02-13T22:00:54","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=69911"},"modified":"2018-02-13T10:49:55","modified_gmt":"2018-02-13T18:49:55","slug":"british-horseracing-to-get-formula-one-makeover","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/","title":{"rendered":"British Horse Racing to Get \u2018Formula One\u2019 Makeover"},"content":{"rendered":"

British horse racing is about to get a modern makeover, thanks to a new concept dreamed up by Championship Horse Racing (CRH) that borrows elements from Formula One racing.<\/p>\n

\"Epsom
The UK\u2019s Epsom Derby is almost 250 years old. Could it be that horse racing is in need of a revamp? Championship Horse Racing believes so, and wants to inject new big brand sponsorship money into the sport to decrease its reliance on gambling industry funding. (Image: CNN)<\/figcaption><\/figure>\n

Horse racing goes back thousands of years, while many of the regulations, as we know them today, were thrashed out by British noblemen in the 17th and 18th centuries. So maybe it\u2019s high time for a revamp.<\/p>\n

The UK\u2019s most famous race, the Epsom Derby, from which all other derbies take their name, has been in running since 1779 \u2013 a welcome distraction, perhaps, from the latest pesky colonial war raging on the other side of the Atlantic.<\/p>\n

CRH wants to drag “the Sport of Kings<\/a>” whinnying and snorting into the 21st<\/sup> century, with a new competition called \u201cThe Series,\u201d which aims to ramp up viewer engagement, inject the sport with new sponsorship dollars, and, according to the company\u2019s website, distance it from gambling.<\/p>\n

Team-based Racing<\/strong><\/h2>\n

Launching in 2019, The Series will comprise 12 teams composed of one trainer, four jockeys and 30 horses, competing against each other throughout a season of 48 races.<\/p>\n

Like Formula One, the teams will be owned by international brands and a points-based scoring system will decide the winner at the end of the season. Each individual race will have minimum prize money of least \u00a3100,000 ($138,000).<\/p>\n

“This is a fantastic chance for racing to lead the way in changing how people watch sport, both live and in terms of bite-size, interactive content,” said Jeremy Wray, CEO of CHR.<\/strong><\/p><\/blockquote>\n

CHR\u2019s desire to \u201cmove horse racing away from gambling\u201d is about finding new revenue streams for the sport and diminishing its reliance on funding from the gambling industry.<\/p>\n

Funding Crisis Looms<\/strong><\/h2>\n

The Association of British Bookmaking (ABB) has warned that the UK government\u2019s plan to reduce the maximum stakes on fixed-odds betting terminals<\/a> from \u00a3100 to \u00a32 will decimate the retail betting industry and would hit funding for racing hard.<\/p>\n

The ABB has said thousands of bookmaking shops across the country will close as a result of the measure because they rely on the controversial betting terminals for a large part of their revenue.<\/p>\n

But horse racing relies on the bookmaking shops for a large part of their revenues too. Each shop pays the horse racing industry \u00a330,000 for media rights and their closures could equate to a hit in the tens of millions for the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

British horse racing is about to get a modern makeover, thanks to a new concept dreamed up by Championship Horse Racing (CRH) that borrows elements from Formula One racing. Horse racing goes back thousands of years, while many of the regulations, as we know them today, were thrashed out by British noblemen in the 17th […]<\/p>\n","protected":false},"author":42,"featured_media":69923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14577,61],"tags":[],"acf":[],"yoast_head":"\nBritish Horse Racing to Get \u2018Formula One\u2019 Makeover - Casino.org<\/title>\n<meta name=\"description\" content=\"Championship Horse Racing believes its new concept \u201cThe Series\u201d will drag British horse racing into the 21st century while diversifying its revenue streams by attracting big brand sponsorship dollars.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"British Horse Racing to Get \u2018Formula One\u2019 Makeover - Casino.org\" \/>\n<meta property=\"og:description\" content=\"Championship Horse Racing believes its new concept \u201cThe Series\u201d will drag British horse racing into the 21st century while diversifying its revenue streams by attracting big brand sponsorship dollars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-13T22:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-13T18:49:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/02\/ay111210865epsom-england-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/\",\"url\":\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/\",\"name\":\"British Horse Racing to Get \u2018Formula One\u2019 Makeover - Casino.org\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/02\/ay111210865epsom-england-scaled.jpg\",\"datePublished\":\"2018-02-13T22:00:54+00:00\",\"dateModified\":\"2018-02-13T18:49:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Championship Horse Racing believes its new concept \u201cThe Series\u201d will drag British horse racing into the 21st century while diversifying its revenue streams by attracting big brand sponsorship dollars.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/british-horseracing-to-get-formula-one-makeover\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/02\/ay111210865epsom-england-scaled.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/02\/ay111210865epsom-england-scaled.jpg\",\"width\":2560,\"height\":1651,\"caption\":\"The UK\u2019s Epsom Derby is almost 250 years old. 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