{"id":82792,"date":"2018-07-06T08:00:57","date_gmt":"2018-07-06T15:00:57","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=82792"},"modified":"2018-07-06T08:17:54","modified_gmt":"2018-07-06T15:17:54","slug":"serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/","title":{"rendered":"Italian Gambling Advertising Ban Destroys $120 Million in Sponsorship Deals For Serie A Soccer"},"content":{"rendered":"

Italian sports leagues have reacted with horror at their government\u2019s sudden decision to impose a blanket gambling advertising ban, which will drain $120 million from soccer\u2019s top-tier, Serie A.<\/p>\n

\"Italy
Genoa President Enrico Preziosi branded the advertising ban madness and warned that prohibition is not the answer. Serie A said the ban would put Italian soccer clubs at a competitive disadvantage. (Image: Massimo Cebrelli\/Getty)<\/figcaption><\/figure>\n

The prohibition — approved by Italy\u2019s council of ministers earlier this week — will begin on January 1, 2019, and extends to TV, radio and internet promotions, as well as sports sponsorship, in one of the world\u2019s biggest regulated gambling markets.<\/a><\/p>\n

\n

Serie A said in an official statement this week, that it was \u201cextremely worried\u201d about the new rules, which would create disparity with the other European leagues, bringing \u201ccompetitive disadvantages to Italian clubs, while diverting advertising budgets abroad that would normally have gone to Serie A teams.\u201d<\/p>\n<\/div>\n

More than half of the Serie A clubs have sponsorship deals in place with firms from the gambling sector.<\/p>\n

\u2018Devastating Madness\u2019 <\/strong><\/h2>\n

It comes at a sensitive time for this soccer-mad nation. Fans were traumatized by the Italian national team\u2019s failure to qualify for the World Cup<\/a> for the first time since 1958 and the perception that the Italian game could fall further behind other nations because of the ban has ruffled feathers.<\/p>\n

Silvio Berlusconi\u2019s right-wing opposition Forza Italia party said the move was designed to \u201chumiliate\u201d soccer fans.<\/p>\n

Genoa C.F.C President Enrico Preziosi labeled it \u201cmadness\u201d when he spoke to reporters after hearing of the proposal last week.<\/p>\n

“You can\u2019t just wake up in the morning and do something like this,\u201d he fumed, as translated by the Football Italia website. \u201cThey don\u2019t understand the devastating effects there will be on football, an industry in which thousands of people work.<\/strong><\/p><\/blockquote>\n

\u201cIt\u2019s a senseless and populist proposal … Usually prohibition does nothing but fuel certain practices even more. I\u2019m really angry,\u201d he added.<\/p>\n

Dignity Decree<\/strong><\/h2>\n

Deputy premier Luigi Di Maio of the anti-establishment, populist Five-Star Movement (M5S) had been making noise about introducing the ban for several weeks as part of his \u201cDignity Decree,\u201d aimed at curbing a rise in problem gambling in the country over the past decade.<\/p>\n

\u201cI think this is an industry that has become a bit too big, at the expense of people’s health and dignity,\u201d he told media last week. \u201cWe are going to cut it down in size.\u201d<\/p>\n

He also criticized athletes, such as the retired soccer star Francesco Totti, for appearing in betting adverts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Italian sports leagues have reacted with horror at their government\u2019s sudden decision to impose a blanket gambling advertising ban, which will drain $120 million from soccer\u2019s top-tier, Serie A. The prohibition — approved by Italy\u2019s council of ministers earlier this week — will begin on January 1, 2019, and extends to TV, radio and internet […]<\/p>\n","protected":false},"author":36,"featured_media":82796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,16,1074],"tags":[],"acf":[],"yoast_head":"\nSerie A to Lose $120 Million from Italian Gambling Advertising Ban<\/title>\n<meta name=\"description\" content=\"Italy\u2019s gambling advertising ban will drain $120 million from Serie A soccer at a sensitive time for the soccer-mad nation.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serie A to Lose $120 Million from Italian Gambling Advertising Ban\" \/>\n<meta property=\"og:description\" content=\"Italy\u2019s gambling advertising ban will drain $120 million from Serie A soccer at a sensitive time for the soccer-mad nation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-06T15:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-06T15:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/enrico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/\",\"url\":\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/\",\"name\":\"Serie A to Lose $120 Million from Italian Gambling Advertising Ban\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/enrico.jpg\",\"datePublished\":\"2018-07-06T15:00:57+00:00\",\"dateModified\":\"2018-07-06T15:17:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Italy\u2019s gambling advertising ban will drain $120 million from Serie A soccer at a sensitive time for the soccer-mad nation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/serie-a-soccer-to-lose-120-million-in-sponsorship-deals-from-italian-gambling-advertising-ban\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/enrico.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/enrico.jpg\",\"width\":1024,\"height\":853,\"caption\":\"Genoa President Enrico Preziosi branded the advertising ban madness and warned that prohibition is not the answer. 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He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation. Philip was the original features editor for poker\u2019s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites. His news stories for Casino.org\/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others. Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John\u2019s piano on two separate occasions on both sides of the Atlantic. He became a writer because he is a lousy pianist. Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC. 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