{"id":88193,"date":"2018-09-16T12:00:23","date_gmt":"2018-09-16T19:00:23","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=88193"},"modified":"2018-09-14T14:57:14","modified_gmt":"2018-09-14T21:57:14","slug":"caesars-entertainment-files-flamingo-cromwell-trademark-in-macau","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/","title":{"rendered":"Caesars Entertainment Files Flamingo, Cromwell Trademark Protections in Macau"},"content":{"rendered":"

Caesars Entertainment is focused post-bankruptcy on expanding its portfolio internationally, and trademark protection filings made this week in Macau show the company remains interested in the world’s richest gambling hub.<\/p>\n

\"Caesars
Caesars Entertainment CEO Mark Frissora wants to take The Cromwell and Flamingo, which are adjacent on the Las Vegas Strip, to Macau. (Image: Caesars Entertainment\/Casino.org)<\/figcaption><\/figure>\n

The Macau News Agency <\/i>reports that subsidiaries of Caesars have filed to protect the Flamingo and The Cromwell brands in the Chinese enclave. The filings are to secure the names as they relate to casino services, casino management, gaming services, hotels, restaurants, and entertainment and nightclub venues.<\/p>\n

The Cromwell, a boutique Las Vegas hotel and casino, and the Flamingo, the oldest resort still in operation on the Strip, are two brands Caesars has made available to third-party hoteliers that might be interested in a partnership.<\/p>\n

Worldwide Emphasis<\/b><\/h2>\n

Caesars Entertainment’s overall mission is to develop operations outside the US in an effort to diversify.<\/p>\n

The company’s first casino resort in Asia<\/a> is expected to open in 2021 adjacent to South Korea’s Incheon International Airport. Caesars also recently inked deals to operate nongaming hotels in Dubai and Puerto Los Cabos, Mexico. In June, Caesars said four of its most known brands, Caesars Palace, The LINQ, Flamingo, and The Cromwell, were available for development partnerships.<\/p>\n

\n

The goal is for Caesars to expand its international presence, increase its customer loyalty pool, and lessen its reliance on US facilities. Partnering and operating, instead of also developing and owning, is a “capital efficient” scheme, so says Caesars CEO Mark Frissora.<\/p>\n<\/div>\n

The trademark filings in Macau are presumably for such hotel branding partnerships, not a full-fledged integrated casino resort that requires billions of investment dollars.<\/p>\n

Macau’s six licensed casino operators will see their concessions begin to expire in 2020. And unless the enclave decides to expand the number of permits, Caesars will remain on the gaming sidelines.<\/p>\n

Japan Focus<\/b><\/h2>\n

The holy grail for Caesars Entertainment, and most other major casino companies, is Japan. The country’s Integrated Resorts Implementation Bill (IRIB) was signed into law in July. Three casino complexes will be initially authorized under the legislation, and Caesars is investing heavily to make sure it lands one of the coveted permits.<\/p>\n

In January, Caesars announced the formation of its three-member Japan Advisory Committee<\/a>, with former US Senate Majority Leader Tom Daschle (D) spearheading its efforts. Former US Trade Representative Charlene Barshefsky (D) and international business consultant Kara Bue are the two others.<\/p>\n

With commercial gambling unpopular among the country’s citizens largely due to addiction concerns, Daschle said this year that Caesars would be a perfect partner.<\/p>\n

\n

As the industry’s pioneer and chief champion of responsible gaming, I know they will bring the thoughtful and family-oriented approach that Japan is looking for,” Daschle declared.<\/p>\n<\/blockquote>\n

Caesars will of course have plenty of competition. Las Vegas Sands, MGM, Wynn Resorts, Galaxy Entertainment, and Melco Resorts are just a few of the companies readying offers. Japan politicians have stated they’ll look for casino operators with proven track records working internationally and with local partners.<\/p>\n","protected":false},"excerpt":{"rendered":"

Caesars Entertainment is focused post-bankruptcy on expanding its portfolio internationally, and trademark protection filings made this week in Macau show the company remains interested in the world’s richest gambling hub. The Macau News Agency reports that subsidiaries of Caesars have filed to protect the Flamingo and The Cromwell brands in the Chinese enclave. The filings […]<\/p>\n","protected":false},"author":25,"featured_media":88205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,18],"tags":[],"acf":[],"yoast_head":"\nCaesars Entertainment Files Flamingo, Cromwell Trademarks in Macau<\/title>\n<meta name=\"description\" content=\"Caesars Entertainment has filed for trademark protections for two of the company's marquee brands, the Flamingo and Cromwell, in Macau.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesars Entertainment Files Flamingo, Cromwell Trademarks in Macau\" \/>\n<meta property=\"og:description\" content=\"Caesars Entertainment has filed for trademark protections for two of the company's marquee brands, the Flamingo and Cromwell, in Macau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-16T19:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-14T21:57:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Devin O'Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasinoorgDevinO\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin O'Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/\",\"url\":\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/\",\"name\":\"Caesars Entertainment Files Flamingo, Cromwell Trademarks in Macau\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg\",\"datePublished\":\"2018-09-16T19:00:23+00:00\",\"dateModified\":\"2018-09-14T21:57:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\"},\"description\":\"Caesars Entertainment has filed for trademark protections for two of the company's marquee brands, the Flamingo and Cromwell, in Macau.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg\",\"width\":1200,\"height\":768,\"caption\":\"Caesars Entertainment's The Cromwell and Flamingo, which are adjacent on the Las Vegas Strip, might be going to Macau together. (Image: Caesars Entertainment\/Casino.org)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commercial Gaming\",\"item\":\"https:\/\/www.casino.org\/news\/commercial-gaming\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Live Casinos\",\"item\":\"https:\/\/www.casino.org\/news\/commercial-gaming\/live-casinos\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Caesars Entertainment Files Flamingo, Cromwell Trademark Protections in Macau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\",\"name\":\"Devin O'Connor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"caption\":\"Devin O'Connor\"},\"description\":\"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/devinoconnor\/\",\"https:\/\/x.com\/CasinoorgDevinO\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caesars Entertainment Files Flamingo, Cromwell Trademarks in Macau","description":"Caesars Entertainment has filed for trademark protections for two of the company's marquee brands, the Flamingo and Cromwell, in Macau.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Caesars Entertainment Files Flamingo, Cromwell Trademarks in Macau","og_description":"Caesars Entertainment has filed for trademark protections for two of the company's marquee brands, the Flamingo and Cromwell, in Macau.","og_url":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2018-09-16T19:00:23+00:00","article_modified_time":"2018-09-14T21:57:14+00:00","og_image":[{"width":1200,"height":768,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg","type":"image\/jpeg"}],"author":"Devin O'Connor","twitter_card":"summary_large_image","twitter_creator":"@CasinoorgDevinO","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Devin O'Connor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/","url":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/","name":"Caesars Entertainment Files Flamingo, Cromwell Trademarks in Macau","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg","datePublished":"2018-09-16T19:00:23+00:00","dateModified":"2018-09-14T21:57:14+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf"},"description":"Caesars Entertainment has filed for trademark protections for two of the company's marquee brands, the Flamingo and Cromwell, in Macau.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/collage-15.jpg","width":1200,"height":768,"caption":"Caesars Entertainment's The Cromwell and Flamingo, which are adjacent on the Las Vegas Strip, might be going to Macau together. (Image: Caesars Entertainment\/Casino.org)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/caesars-entertainment-files-flamingo-cromwell-trademark-in-macau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Commercial Gaming","item":"https:\/\/www.casino.org\/news\/commercial-gaming\/"},{"@type":"ListItem","position":3,"name":"Live Casinos","item":"https:\/\/www.casino.org\/news\/commercial-gaming\/live-casinos\/"},{"@type":"ListItem","position":4,"name":"Caesars Entertainment Files Flamingo, Cromwell Trademark Protections in Macau"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf","name":"Devin O'Connor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","caption":"Devin O'Connor"},"description":"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.","sameAs":["https:\/\/www.linkedin.com\/in\/devinoconnor\/","https:\/\/x.com\/CasinoorgDevinO"],"url":"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/88193"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=88193"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/88193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/88205"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=88193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=88193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=88193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}