green light<\/a> to seek casino sponsorship, which led almost immediately to WinStar World\u2019s sponsorship of the Dallas Cowboys.<\/p>\nAccording to IEG, the NFL\u2019s greatest source of sponsorship revenues are still largely brands like Ticketmaster, Budweiser, Gatorade, Microsoft, and Bose.<\/p>\n
But that could change if the league chooses to revise its half-in, half-out attitude to the casino industry and embrace sports betting. A study last year by Nielson Sport found that were it to do so, it could reap $573 million in \u201crevenue paid directly from betting operators in the form of sponsorship, advertising, and product fees.\u201d<\/p>\n
And if it doesn\u2019t, it\u2019s still likely to see a huge return from newly liberalized sports betting laws. Nielson believes that\u00a0\u201crevenue not incurred directly from betting operators, but rather as a result of increased consumption and engagement with the league\u201d will eventually generate $1.754 billion per year.<\/p>\n","protected":false},"excerpt":{"rendered":"
The NFL generated a record $1.39 billion in sponsorship dollars during the 2018 season, representing a 5.1 percent growth spurt on the previous year, according to sports sponsorship consultant IEG. IEG attributes the spike in capital to several new league-wide partnerships, including big deals with McDonalds and Pizza Hut — but also to new opportunities […]<\/p>\n","protected":false},"author":36,"featured_media":97411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,16,1074],"tags":[],"acf":[],"yoast_head":"\n
Casino Industry Contributes to Record $1.39 Billion NFL Sponsorship Haul<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n