Interesting. Appreciate your thoughts.
]]>Scott is correct that the vast majority of tickets are sold to people who have arrived. For whatever reason, many of the people marketing shows don’t understand/appreciate that a site like this (and like mine) can lock up advanced sales though advertising that keeps people out of the half-price booths.
I have NEVER understood the effectiveness of billboards or taxi-tops. You can’t measure their effectiveness, and your message is lost in a sea of a zillion other messages. And even then, ticket buyers end up at the 1/2 price booths where the salesperson pushes the highest commission tickets on them. Negating the influence of the on-the-ground advertising.
In addition, commissions for those of us who are web publishers are often so small, it isn’t worth our time to promote many shows to our audiences. Shows would rather take a $40 bath in the 1/2 price booths than to pay we publishers $20 to lock up that advanced sale.
It makes absolutely NO sense to me at all. I think the taxi and billboard adds are simply because they have always done it that way, and no one is thinking out of the box.
That is your inside baseball for you.
]]>?? Thanks for encouraging people to see BAZ, Scott. I have no connection to the show other than being a believer in what it represents to the Vegas entertainment scene. That being said, I’m pulling for it to survive like no other production for the past decade. It’s THAT important…and that fantastic.
]]>It’s on Travelzoo.
]]>It’s actually much more common that people don’t choose before they arrive. Most people tend to wing it, and don’t want to be locked into plans. Not sure how much influence cab toppers or billboards have, but they’re in very high demand among shows, so something’s working.
]]>Great item, thanks, Sam.
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