I think the SLS comparison is in regards to the fact that there was big buzz around the hotel when it first opened but that lasted less than a year.
There was no incentive to stay at SLS. It was at the far end of the strip and its prices were about the same as TheLinq, maybe even more. What would’ve been the perk of staying at SLS when one could be center strip for the same price?
Right now Virgin is trying to lure people in with free parking and no resort fees, but their prices are higher than strip hotels. For what they are charging they should be next to the Fashion Show mall, not on Harmon Ave.

That’s the wrong JC Hospitality. JC Hospitality LLC is one of the owners of the hotel. Virgin is also one of the owners.

“The property is owned by JC Hospitality LLC, and is the result of the vision of a group of investors led by Juniper Capital Partners and the Labourers International Union of North America (LiUNA) (investment managed by Fengate Real Asset Investments) along with their partners Dream, Cowie Capital Partners, Virgin and other private investors.”
https://www.hotelbusiness.com/virgin-hotels-las-vegas-to-join-curio-collection-by-hilton/

(Many large hotels have multiple owners. Many large hotels also have institutional owners. They tend to be good places for cash-rich institutions like insurance companies, and REITs to put their money.)

It seems as if you don’t really understand that hotel industry. Hotel groups (Hilton, Marriott, Hyatt) are in the franchise business. The overwhelming majority of hotels are franchises. For example, there are over 6,200 Hilton Hotels but over 5,400 of those are franchises.

When you become a franchised hotel, you are required to use the reservations system for the chain. You also are required to participate in the frequent guest program for the hotel group.

Lots of independently-owned and operated hotels will enter into marketing agreements with a hotel group in order to gain access to their frequent guests. For example, MGM Resorts has partnered with Hyatt and Treasure Island has partnered with Radisson.

All of the hotel groups also offer management services. They do this to provide a complete array of services for hotel owners. Most owners, however, like to run their own hotels. Of those 6,200 Hilton Hotels across the globe, only 306 are managed by Hilton.

Additionally, JC Hospitality LLC is certainly doing more than you seem to understand. Not only are they running the hotel, they also are in charge of the recreation families and additional food and beverage outlets. Right now, they have 78 job openings on their website.
https://recruiting.adp.com/srccar/public/RTI.home?c=1204601&d=VirginHotelsExternalCareerSite

You seem hellbent on bashing this hotel, for some reason. It seems as though your point-of-view may be colored by wildly incorrect information. The Virgin Las Vegas is not collection of tenants like you claim with your mall analogy. Rather, it’s a resort being operated by one of the property owners. Just like other Las Vegas resorts, some third-party companies will be running parts of the resort.

Personally, I see far more differences than similarities when comparing the Virgin Las Vegas and SLS.

I think it may wind up being another SLS as well.
My two previous trips to Vegas I stayed at The Palms and The Hard Rock . What they both had in common was that they both were cheaper than the strip hotels and offered free shuttle service to the strip. Virgin offers neither. Their summer 2021 pricing is more expensive than the strip hotels, which is crazy. The perk of no resort fees and free parking is not much of a perk when I can stay at The Aria for $300 less than Virgin including the resort fee, not to mention MGM properties are currently still offering free parking.
The rendering of the pools looks top notch though, so maybe that can provide the scene and crowd they are looking for (Hard Rock was infamous for their pool parties) but currently there is no incentive to actually stay at Virgin.

Huh? So it’s not a Hilton hotel or managed by Hilton but uses its reservation system. So let’s try and figure it out:

Virgin doesn’t own the property, the property just pays a fee to use the name??

The casino is operated by an Indian tribe that has never operated in Vegas before, hence the blah blah chips and layouts.

The hotel is a Hilton hotel but not managed by Hilton but a fee is paid for their reservation system. https://jc-hospitality.com/about/ Leases the hotel? Or just manages it or?

It also seems like all the food and beverage is leased out to third parties.

In summary, the virgin Las Vegas appears to be nothing different than a shopping mall with a bunch of tenants. The mall has lots of lipstick and besides some of the food, it looks like none of the tenants have any Vegas experience. I have to agree it sure smells like another SLS.

FYI: This isn’t correct. The Virgin Las Vegas is operated by JC Hospitality LLC.

It’s connection to Hilton is via marketing. Hilton’s Curio Collection are independent hotels and resorts that use Hilton’s reservations systems and frequent guest program.

But, it is confusing because some Curio Collection hotels are actually managed by Hilton Management Services. The Virgin Las Vegas just doesn’t happen to be one of those properties.

If you like $25 dollar minimums for craps at second level properties like Harrah’s on a weeknight, have at it, I am happy for you that you have that much cash to play with. I have been going to Las Vegas for my entire life, these large corporations raising the stakes during the pandemic annoy many of us. I feel Mohegan Sun deserves credit, Scott is hinting in this post that they have $10 craps, which is good news for a lot of us. I root for the little guy every time, I even root for you Jim, even though you seem to suggest I am way out of line for speaking out against gigantic table minimums…

WTF dude, don’t go or play there if you don’t want to. When did these casinos make anyone play there? Get a clue.