In a reversal, W Las Vegas was owned by the recession.<\/figcaption><\/figure>\nStarwood may not have any hotels on The Strip, but they’re no stranger to Las Vegas. \nThe company also has The Westin Las Vegas Hotel, Westin Lake Las Vegas Resort, Four \nPoints by Sheraton Las Vegas East Flamingo and Element Las Vegas Summerlin.<\/p>\n
So, what does it all mean to you?<\/p>\n
Well, if you’re rooting for the success of SLS Las Vegas, like we are, it means the \ncurrent owners of SLS haven’t given up hope. They’re seeking out partnerships to fix \nwhat’s broken, and they’ve hitched their wagon to a huge hospitality company with a \nproven track record.<\/p>\n
The mandate as SLS Las Vegas at the moment is to stop the bleeding (SLS lost $83.9 million in the first six months of 2015), so the prospect of tapping into a vast new customer database is likely to boost SLS Las Vegas not only in room occupancy, but new guests mean more gamblers, too. More players means a casino with more energy, and an influx of buzz and play and revenue means more openings than closings and a better chance of holding on until the north end of The Strip is revitalized by the opening of several new hotel-casinos.<\/p>\nTo-date at SLS, it’s been a hard knock, well, you know.<\/figcaption><\/figure>\nIf you’re a traveler already in the Starwood Preferred Guest program, you’ll soon have another hotel to try.<\/p>\n
If you’re a fan of SLS Las Vegas, you probably won’t notice much of a difference, other than SLS employees looking a tad less nervous about job security. Whether they should be nervous remains to be seen.<\/p>\n
Props to Stockbridge Capital and the management of SLS Las Vegas for setting a new course, and for being nimble enough to deal with all the surprises along the way. If this pans out, the latest twist in the SLS saga may be as “bold and strategic” as SLS says it is. About itself. Which isn’t awkward at all.<\/p>\n
We love the joint, so maybe we’ll see you there.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
The owner of SLS Las Vegas, formerly the Sahara, has announced the beleaguered resort will partner with Starwood Hotels & Resorts to open the first W Hotel on the Las Vegas Strip. At SLS Las Vegas. So, SLS will be both SLS and W. Yeah, hold onto your hat, this could get bumpy. The plan is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,24,2],"tags":[],"acf":[],"yoast_head":"\n
SLS Las Vegas Joins Starwood Hotels Family<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n","yoast_head_json":{"title":"SLS Las Vegas Joins Starwood Hotels Family","description":"SLS Las Vegas, formerly part of Hilton's Curio brand, will be part of the Starwood Hotels Tribute Portfolio and the location of W Las Vegas. Seriously.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/vitalvegas\/sls-las-vegas-to-become-part-of-starwood-hotels\/","og_locale":"en_US","og_type":"article","og_title":"SLS Las Vegas Joins Starwood Hotels Family","og_description":"SLS Las Vegas, formerly part of Hilton's Curio brand, will be part of the Starwood Hotels Tribute Portfolio and the location of W Las Vegas. 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