{"id":26637,"date":"2021-02-12T13:17:23","date_gmt":"2021-02-12T21:17:23","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=26637"},"modified":"2021-02-12T13:17:23","modified_gmt":"2021-02-12T21:17:23","slug":"cringe-of-the-day-mandalay-bay-events-center-renamed-michelob-ultra-arena","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/cringe-of-the-day-mandalay-bay-events-center-renamed-michelob-ultra-arena\/","title":{"rendered":"Cringe of the Day: Mandalay Bay Events Center Renamed Michelob Ultra Arena"},"content":{"rendered":"\n

How tough are times at Mandalay Bay? Naming rights bad.<\/p>\n

The 12,000-seat Mandalay Bay Events Center has been renamed Michelob Ultra Arena.<\/p>\n

Our reaction to this news is akin to being on a Las Vegas vacation and realizing you forgot your razor, so you have to groom your nether regions with Biore strips. While submerged in salt water. But worse.<\/p>\n

\"Mandalay
We definitely need a shorthand way of saying Michelob Ultra Arena. We’re going with “meh.”<\/figcaption><\/figure>\n

Financial details of the multi-year naming rights deal haven’t been made public, but whatever Mandalay Bay (and its owner, MGM Resorts) made from the deal, it isn’t enough.<\/p>\n

Beyond the fundamental awkwardness of forcing customers to refer to a venue by a product name, it’s technically “Michelob ULTRA Arena,” as if the person doing the naming was experiencing some sort of seizure.<\/p>\n

While everyone in the media is just regurgitating the news release about this deal, nobody’s really asking if it makes sense for anyone involved.<\/p>\n

Everyone’s too busy cutting and pasting this quote from Chuck Bowling, Mandalay Bay’s President and COO: “We’re pleased to welcome Anheuser-Busch, a company we have great admiration for, as our naming rights partner at Mandalay Bay.”<\/p>\n

Yes, Chuck Bowling admires Anheuser-Busch. Seriously, bro, raise the bar for who gets your admiration. It’s a beer company. You admire their deep pockets. That’s probably more lust than admiration, but news releases need quotes, so there you have it.<\/p>\n

It’s also probably wise not to invest all your admiration in a beer with an average consumer score of 1.88 out of 5<\/a>.<\/p>\n

Anyway, the fact is naming rights deals are a huge waste of money<\/a> for the companies gullible enough to pay for them.<\/p>\n

There’s simply no correlation between such sponsorship deals and people consuming one’s product.<\/p>\n

We defy you to find anyone who has has ever flown on Allegiant or signed up for T-Mobile because the names of those companies are on our stadium and arena.<\/p>\n

Naming rights are ego-driven, plain and simple.<\/p>\n

They’re a money grab by venues who definitely aren’t going to tell sponsors their investment is being flushed. Read more<\/a>.<\/p>\n

So, Mandalay Bay gets some revenue while customers are annoyed and the brand is diminished.<\/p>\n

It’s yet another example of a company going for short-term gain while sacrificing long-term goodwill.<\/p>\n

The bottom line: Mandalay Bay wasn’t doing particularly well prior to the pandemic, so there’s no way they’d turn down free money now if somebody’s foolish enough to throw it at them.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

How tough are times at Mandalay Bay? Naming rights bad. The 12,000-seat Mandalay Bay Events Center has been renamed Michelob Ultra Arena. Our reaction to this news is akin to being on a Las Vegas vacation and realizing you forgot your razor, so you have to groom your nether regions with Biore strips. While submerged […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,30],"tags":[],"acf":[],"yoast_head":"\nCringe of the Day: Mandalay Bay Events Center Renamed Michelob Ultra Arena<\/title>\n<meta name=\"description\" content=\"The 12,000-seat Mandalay Bay Events Center has been renamed Michelob Ultra Arena.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/vitalvegas\/cringe-of-the-day-mandalay-bay-events-center-renamed-michelob-ultra-arena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cringe of the Day: Mandalay Bay Events Center Renamed Michelob Ultra Arena\" \/>\n<meta property=\"og:description\" content=\"The 12,000-seat Mandalay Bay Events Center has been renamed Michelob Ultra Arena.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/vitalvegas\/cringe-of-the-day-mandalay-bay-events-center-renamed-michelob-ultra-arena\/\" \/>\n<meta property=\"og:site_name\" content=\"Vital Vegas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VitalLasVegas\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T21:17:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/02\/michelob_ultra_arena.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Roeben\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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