{"id":34285,"date":"2022-10-11T15:45:28","date_gmt":"2022-10-11T22:45:28","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=34285"},"modified":"2022-10-11T16:00:32","modified_gmt":"2022-10-11T23:00:32","slug":"shocker-heres-why-ballys-replaced-its-sportsbook-with-an-arcade","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/shocker-heres-why-ballys-replaced-its-sportsbook-with-an-arcade\/","title":{"rendered":"Shocker: Here’s Why Bally’s Replaced Its Sportsbook With an Arcade"},"content":{"rendered":"\n

We should say right up front, “shocker” was sarcasm. Although, you could be shocked by what we’re about to share. Probably not, though. It’s just that everything is more fun if there’s a “shocker” involved.<\/p>\n

Anyhoo, The Arcade has opened at Bally’s, which is being rebranded to Horseshoe<\/a>, in case you have been slacking on your blog reading.<\/p>\n

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Formerly the Bally’s sportsbook. Don’t cry sports fans, Skee-Ball is sort of a sport.<\/figcaption><\/figure>\n

While an update about the progress of the rebrand is probably a more interesting story, we aren’t about what’s “interesting.” We are about, “What’s on our mind right now?”<\/p>\n

The answer, of course, is boobs. But in an effort to show our maturity, we are not going to write about boobs. Rather, we’re going to share some insights into the casino business.<\/p>\n

Yes, sometimes the Venn diagram of “boobs” and “the casino business” overlap, but in this case, we’re just going to talk about family-friendly attractions and casino revenue, which generally has nothing to do with boobs, so feel free to stop thinking about boobs at any point. We’ll wait.<\/p>\n

So, The Arcade replaced the casino’s sportsbook, also known as a “sports book.”<\/p>\n

That’s a big deal, and many were baffled by the decision when it was announced. We were among the baffled.<\/p>\n

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This ain’t your grandpa’s arcade.<\/figcaption><\/figure>\n

Then we talked to a high-ranking executive at Caesars Entertainment. After about 45 seconds of intense questioning, the executive revealed the privileged and confidential reason the company opted to close (move and dramatically downsize, technically) its sportsbook, replacing it with an arcade.<\/p>\n

To paraphrase, “Sportsbooks don’t make money, arcades make money.”<\/p>\n

Which, again, isn’t not a shocker, at least to many people who think sportsbooks print money.<\/p>\n

“What happened to the Bally’s sportsbook?,” we wrote, assuming somebody will search for that in Google at some point.<\/p>\n

Here’s a look at the aforementioned downsized sportsbook at Bally’s\/Horseshoe.<\/p>\n

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It’s like the Bally’s sportsbook has been in the pool, if you get our drift.<\/figcaption><\/figure>\n

We enjoyed this response to our Tweet about the Bally’s sportsbook.<\/p>\n

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That's not a sports book. It's a sports pamphlet.<\/p>\n

— Robert Berry (@RobertNBerry) October 11, 2022<\/a><\/p><\/blockquote>\n