{"id":36952,"date":"2023-06-30T19:19:22","date_gmt":"2023-07-01T02:19:22","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=36952"},"modified":"2023-07-01T23:23:41","modified_gmt":"2023-07-02T06:23:41","slug":"sphere-at-venetian-to-debut-exterior-screen-on-july-4","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/sphere-at-venetian-to-debut-exterior-screen-on-july-4\/","title":{"rendered":"Sphere at Venetian to Debut Exterior Screen on July 4"},"content":{"rendered":"\n

The Sphere at Venetian has been testing its exterior screen for months, and it seems the venue will debut its first official exterior light show on July 4, 2023.<\/p>\n

The Independence Day debut hasn’t been officially confirmed yet, but give it a minute. For us, waiting for news releases is as pointless as, well, a sphere.<\/p>\n

The $2.2 billion Sphere (no takers on naming rights yet) hasn’t officially opened yet, and to-date we’ve only seen test patterns, but a stunning exterior light show could garner great publicity for the new entertainment venue.<\/p>\n

Publicity is the new revenue! Long story.<\/p>\n

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Vegas is about to get some new eye candy. Source: SphereVegas<\/a>.<\/figcaption><\/figure>\n

Early word is the July 4 Sphere show will attempt to generate maximum hoopla by complementing the fireworks displays on The Strip that evening. We don’t really understand how all that will work, as the people viewing the fireworks at Caesars Palace or Planet Hollywood or Resorts World won’t be able to see the light show at the Sphere.<\/p>\n

So, it seems like if you’re not specifically going to the Sphere for the show, it’s mainly for TV coverage.<\/p>\n

There’s not a lot of parking around the Sphere, so we have no idea how all that will work, logistically. We’re confident the Sphere people have it all figured out because they have plenty of bandwidth due to not wasting precious time on creating a business plan.<\/p>\n

So far, it’s basically been hiring someone to try and generate $100 million from advertising on the Sphere, booking U2 for 20-plus dates (while giving them 90 percent of the ticket revenue) and showing an original movie for $50 a pop.<\/p>\n

We are not making this up.<\/p>\n

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MSG thinks it’s going to get “far beyond $100 million” a year in Sphere ad revenue. Related: Is The Onion writing LinkedIn job postings now? pic.twitter.com\/ehucWsjdKQ<\/a><\/p>\n

— Vital Vegas (@VitalVegas) March 23, 2023<\/a><\/p><\/blockquote>\n