{"id":40452,"date":"2024-06-05T17:24:05","date_gmt":"2024-06-06T00:24:05","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=40452"},"modified":"2024-06-06T17:27:41","modified_gmt":"2024-06-07T00:27:41","slug":"fontainebleau-reportedly-removes-obstacle-to-success-peter-arnell","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/fontainebleau-reportedly-removes-obstacle-to-success-peter-arnell\/","title":{"rendered":"Fontainebleau Reportedly Removes Obstacle to Success, Peter Arnell"},"content":{"rendered":"\n

The marketing of Fontainebleau Las Vegas has been an unmitigated disaster, contributing to the resort’s losses of hundreds of thousands of dollars a day.<\/p>\n

The blame would typically fall on casino marketing and advertising personnel at the resort, but in this case, it falls squarely on a guy named Peter Arnell, Chief Brand and Design Officer for Fontainebleau Development.<\/p>\n

Industry chatter is Fontainebleau is parting ways with Arnell, paving the way for marketing (including social marketing) and advertising with an actual clue. We haven’t heard back yet from Fontainebleau about this rumor, but assuming it’s true, it’s the best news out of Fontainebleau since it opened, a glimmer of hope for the ailing Strip casino.<\/p>\n

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This could also be interpreted as “Fontainebleau is fire,” for the record.<\/figcaption><\/figure>\n

We’ve been playfully poking at Fontainebleau’s marketing since before the resort opened.<\/p>\n

Getting information about the $3.7 billion casino was like pulling teeth. The resort chose to go for a “big reveal,” a strategy that hasn’t been effective since 1974.<\/p>\n

Once the casino opened, it was clear the hand guiding the brand and its marketing wasn’t local.<\/p>\n

New York-based Peter Arnell was at one time a revered designer and branding executive. He has been involved with some of the world’s biggest brands, including Chrysler, Pepsi, Reebok, Donna Karan and others.<\/p>\n

Arnell has been intimately involved with Fontainebleau Las Vegas due to his longtime relationship with Jeffrey Soffer, Chairman and Chief Executive Officer of Fontainebleau Development. Here’s more<\/a> about the partnership.<\/p>\n

What most people don’t know is Peter Arnell is universally disliked inside Fontainebleau, and has been responsible for a lot of the friction leading to executive firings and resignations. There have been a lot<\/a>.<\/p>\n

The main reasons for the chaotic culture at Fontainebleau? Simply put, unrealistic expectations and meddling.<\/p>\n

Recently, the toxic culture at Fontainebleau has been less toxic. Partially, because Maurice Wooden<\/a> has taken over as president. Licensing approval to be determined, but Wooden is a hands-on leader and a people person with a solid track record in the industry. Additionally, because Arnell’s involvement has made a difficult task (operating a casino resort without hotel or casino databases) a virtually impossible one. As he’s stepped away, things have settled a bit.<\/p>\n

Here’s cue card advocate Arnell (for some unknown reason) on a New Year’s Eve broadcast touting Fontainebleau. We actually know the reason: Ego. But just watch. Oh, and please ignore how quiet the crowd is when legendary Paul Anka asks if they remember “Diana.”<\/p>\n

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